On November 24, the 2021 China Internet Media Forum with the theme of “Development and Order · Letting Mass Flows Surging Positive Energy” was held in Guangzhou. The forum included the opening ceremony, 5 parallel forums, and the “Concentric Guangdong, Hong Kong and Macao Hand in Hand in the Greater Bay Area” network Theme activities and exhibitions of new technologies, new applications and new business formats in the field of Chinese online media.
The China Online Media Forum is hailed as “an important window to observe the development trend of China’s online media.” It can be deeply felt in this forum that the role of technology in media convergence has been continuously highlighted.
People’s Daily Online released a new system “Baize”, “Its main feature is cross-platform, whether it is Douyin, Kuaishou, Weibo, WeChat, all platforms can use one search engine to conduct cross-platform search and cross-modal search at the same time.” People Ye Zhenzhen, chairman and president of the Internet, said on the parallel forum of the China Internet Media Forum—Technology Forum, cross-modality means that “Bai Ze” can not only use video to search for videos, but also use pictures to search for text, but also use video to search. Search for text, etc. It is the core component of the entire content risk control business of People’s Daily Online.
“Let mobile live broadcast, VR panorama, virtual reality, vertical short video, interactive H5 and other new technologies be fully applied to the financial media reports.” Zhao Jiaming, deputy editor-in-chief of People’s Daily said, news media must insist on content as king, and technology is ultimately It still has to serve content. “Mainstream media must strengthen their determination, improve their quality, polish their brand, produce more thoughtful, muscular, warm, and sentimental news products, and gain development advantages with content advantages and value Content harvests network traffic.”
On the other side of the exhibition site, many booths attracted representatives and audiences to stop and visit through innovative and interesting interactive modes.
“This interaction is interesting!” Zhihu’s booth set up experience areas such as “Throwing Sounds”, “Rumor Smashers”, “Instantly Happy Wall”, “Zhihu Universe”, and “One Man Cinema”, showing Zhihu in lively and interesting interactive ways. Efforts to strengthen the productivity of positive energy content and enhance the dissemination of high-quality content.
Visitors experience the “Rumor Smasher” link at the Zhihu booth
In the booth of Kugou, many music “black technology” attracted attention, such as the Viper sound effect that won the “Leading Technology Achievement Award”, the KTV integrated machine specially built for home entertainment and other achievements, from “listening, watching, singing, “Play” and other aspects show the music entertainment ecology of multiple scenes. Among them, the super karaoke machine has attracted a group of “song gods” to come to experience, so that the whole exhibition instantly enters “KTV mode”.
Kugou Music Booth
It is reported that this year’s forum held the exhibition of new technologies, new applications, and new formats in the field of China’s online media for the first time, bringing together 43 news organizations at all levels, integrated media centers, and Internet companies. The widest and most interactive new media exhibition.
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责编：宫辞 ]
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