On the occasion of World Ocean Day in 2021, Biotherm specially launched Water Lovers#追浪·蓝行动# to build a marine experimental base and present a special immersive journey through the waves in the form of uninterrupted live broadcast throughout the day. Skin care experts, popular bloggers, brand representatives, partners, celebrity friends, etc. have all come to help out and guard our blue planet together with all consumers.
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Brand official map
Brand official map
Brand official map
Brand official map
Three chapters challenge to unlock the WATER LOVERS medal
The challenge content of #追浪·蓝行动# is divided into the following three chapters. Through the relay cooperation of challengers from all sides, three Water Lovers medals are collected, and the final assembly of the waves is completed.
The first chapter, #深藏BLUE大揭秘#. L’Oréal Scientific Product Communication Manager Chad, Dr. Liang Hong, Chief Physician of the Dermatology Department of Wuhan University People’s Hospital, partnered with kenjijoel, the blogger of skin care ingredients, and three skin care experts explored the mystery of Biotherm Biotechnology.
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Brand official map
The second chapter, #Attack! Clean Beach Action#. Travel blogger Beijing Xiaofengzi, fashion blogger Wang Saida, and fashion sports blogger Bada led three real Biotherm consumers in a meaningful beach PK match, guarding the blue ocean in the confrontation of three rounds of fun games .
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Brand official map
The third chapter, #励造浪营#. Stroll through the art gallery to learn more about the commitment and implementation of Biotherm’s Water Lovers project; there are also free-style paper-cutting and installation artist Qiu Dawang’s paper-cutting installations, and feel the moment of inspirational collision between art and environmental protection.
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The launching ceremony, the gathering time of the waves
Ms. He Rui, general manager of Biotherm brand China, Dr. Songying Yang, marine project expert of WWF Beijing Representative Office, and Monica Eggplant, China’s first longboard woman surfing champion, all showed up at the launch ceremony and delivered speeches and speeches to help Biotherm marine conservation plan.
Ms. He Rui announced that she would further promote Blue Beauty’s commitment to sustainable development. Blue Beauty, the beauty of the combination of biotechnology and sustainable development, gives back to the beauty of aquatic and marine life. Biotherm promises to respect the ocean while providing skin care products, minimize the brand’s impact on the marine environment and aquatic life, and actively develop cooperation with WWF China in China to jointly promote the protection of marine ecology. Dr. Songying Yang also introduced the importance of the marine environment to all mankind to the guests present, and briefly described the “Blue Planet Fund Project” co-sponsored during the third year of cooperation with Biotherm.
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Brand official map
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Brand official map
The three lit up the large-scale paper-cutting installation created by King Qiu and witnessed the successful completion of #诸浪·蓝行动#. At the same time, they also officially announced that Biotherm and WWF China will continue to develop a strategic partnership for the third year. Relationship, join hands to continue the blue journey.
Surprise Easter Egg Star Chase Waves Intelligence Bureau
As the hidden easter eggs successfully assembled by #追浪·蓝行动#, the new generation actor and singer Yu Gengyin and the new generation actor and singer He Yifan have come to visit with a surprise visit and become an intelligence agent as a guest #明星追浪智慧局#. Focusing on the theme of Ocean Day, the two shared their stories with the ocean and ocean protection, and called on everyone to join the ocean protection camp. And through multiple rounds of fun interactive games, they shared their skin care products Biotherm frozen age “little blue bottle” essence and men’s “hydraulic” moisturizer.
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On this World Ocean Day, Biotherm will give a voice to the ocean through #追浪·蓝行动#. In the future, Biotherm will continue to practice the protection of the ocean through the Water Lovers program under the commitment of Blue Beauty’s sustainable development. We look forward to you and Biotherm Water Lovers to protect the blue ocean hand in hand!
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