Original title: Ingenious use of resources to help the Beijing Winter Olympics and Hubei raise the wind at home
On January 19, 2020, the Provincial Alpine Skiing Championship kicked off at the Lvcongpo Ski Resort in Badong County, Enshi Prefecture. The picture shows the players in the competition. (Photo by Cai Jun, Hubei Daily, Correspondent Jiao Guobin)
On December 19, the launching ceremony of the 8th National Volkswagen Ice and Snow Season will be held in Wuhan, Enshi Prefecture, and Shennongjia in Hubei. The three places will set off the “ice and snow boom” to welcome the Beijing Winter Olympics. This is the first time that the national public ice and snow season has come to the central region after Beijing, Hebei, Shanghai, Tianjin, and Jilin. Why can Hubei be the home stadium for the national mass ice and snow sports before the Beijing Winter Olympics?
Seize the opportunity
Create a new pattern of ice and snow business
The “National Public Ice and Snow Season” has been held for 7 times since it was held in 2014. It is the most important exemplary mass ice and snow brand activity to implement the national fitness strategy and promote the popularization of ice and snow sports. Every year, a theme promotes the continuous development of mass ice and snow sports. deepen. During the seventh ice and snow season last year, more than 1,200 mass ice and snow events were held across the country, with more than 100 million participants. Just last year, Shennongjia, Hubei Province hosted the Hubei branch of this mass ice and snow brand event, and joined the “Ice and Snow Family”.
Hubei, which is located in the southern part of my country’s geographic map, has no shortage of excellent venues for ice and snow sports. In recent years, the provincial party committee and government have attached great importance to the development of ice and snow sports. The Provincial Sports Bureau has implemented the central government’s strategic goal of “driving 300 million people to participate in ice and snow sports“, vigorously promoted popularization of mass ice and snow sports, and strived to expand the supply of ice and snow products and services. At the same time, the Provincial Sports Bureau included the ice and snow project in the new cycle of competitive sports strategy options, vigorously participated in the national team cross-sport selection, vigorously carried out the selection of the provincial team, integrated social resources, focused on cultivating various high-quality talents required for ice and snow sports, and promoted Hubei Province Sustainable development of the ice and snow business.
Up to now, the province has 30 ice and snow venues of various types (including 4 ice rinks under construction), including 14 ice rinks and 16 snow rinks, and has undertaken and hosted the Chinese Youth Ski Grand Prix (Southern Division). Volkswagen Ice and Snow Season (Hubei branch venue), Happy Ice and Snow Week, “Slide to 2022” Online Relay Race, “I’m Going for China’s Ice and Snow” Volkswagen Physical Challenge (Hubei Division), and other important national events, and carried out independently Hubei Ice and Snow Conference and other provincial events. In terms of competitive sports, Hubei Province has sent a total of 144 cross-border and cross-athletes to the national training team, and initially formed a short track speed skating team, a speed skating team, a curling team, a snowboard parallel event team, and a snowboarding team. Five professional teams, including the type field skill team, laid a solid foundation for building a more complete independent excellent ice and snow sports team system.
On December 25, 2020, the Provincial Sports Bureau and the Winter Sports Center of the State Sports General Administration signed a strategic cooperation agreement to fully mobilize and give play to the national and provincial forces, use superior resources to help accelerate the development of Hubei ice and snow sports, and promote Hubei’s competition in ice and snow. The leap-forward development of fitness, talent training, and ice and snow industry has built Hubei into a model province of my country’s “expanding south, expanding west, advancing east”, and creating a new pattern for the development of Hubei’s ice and snow industry.
It’s a matter of course
Multi-party cooperation to show Jingchu style
In June of this year, the State Sports General Administration formally approved the launching ceremony of the 8th National Volkswagen Ice and Snow Season to settle in Hubei. The Provincial Sports Bureau quickly set up a preparatory organization to work with Wuhan City, Enshi Prefecture, Shennongjia Forestry District and various member units of the Organizing Committee to “realize winter dreams.” With the theme of “O. Sharing the Future”, intensive preparations are being made for the launch ceremony and competition activities.
Wuhan Sports Center is one of the venues for the launching ceremony of the Volkswagen Ice and Snow Season. It has completed the renovation of the ice rink, rented ice making in the stadium, and the layout of the environment and the layout of the wind and rain basketball court ice and snow sports results display layout has also entered the final stage. This year’s public ice and snow season activities will cover the three towns of Wuhan, and will be fully opened in Wuhan Sports Center, Wuhan International Tennis Center, Wuhan National Fitness Center and other venues. In addition, in order to safely and smoothly hold the launch ceremony of the ice and snow season, Enshi Prefecture and Shennongjia Forest Region also carried out the finishing work in an intense and orderly manner.
The 8th National Volkswagen Ice and Snow Season will run through the Beijing Winter Olympics, which is of great significance. To highlight the welcoming of the Winter Olympics, the organizing committee specially planned the “China Ice and Snow Caravan” and other Chinese ice and snow sports achievements display activities to further promote the culture of the Winter Olympics, popularize ice and snow knowledge, and warm up for the upcoming Beijing Winter Olympics. At the same time, the National Youth Ice Hockey Invitational Tournament, the National Curling Invitational Tournament and other competitive sports events will be organized, net celebrity check-in points will be set up, and the “seven advances” of ice and snow sports will be carried out. At the same time, it will also use the tourism resources of Wuhan, Enshi Prefecture, and Shennongjia to carry out ice and snow tourism festivals, ice and snow photography contests, ice and snow culture live broadcasts, snow carnivals, and New Year ice and snow garden fairs and other ice and snow themed series of cultural and sports tourism activities. An integrated comprehensive ice and snow event.
The person in charge of the Provincial Sports Bureau said that the 8th National Mass Ice and Snow Season will further promote the high-quality development of ice and snow sports in Hubei Province. As a result, the “Frozen Fate” was formed, and Hubei’s strength was contributed to the strategy of “Southward Expansion, West Expansion and Eastward Advance” of the ice and snow sports. (Hubei Daily full media reporter Ma Mingyumen Tianqing)
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