In 2020, China’s newspaper industry deep integration development innovation case release Xinhua Newspaper Media Group “Ziniu News” and “Hear · Hear Xiaokang” were both selected
Meeting Point News At the 2021 China Newspaper Industry Innovation and Development Conference held in Chengdu on June 3, the State Press and Publication Administration released the 2020 China Newspaper Industry Deep Integration Development Innovation Cases, and 60 outstanding cases of the newspaper industry deep integration were awarded. Xinhua Newspaper Media Group was selected for 2 projects, Yangtze Evening News “Ziniu News” client was selected as an excellent case of “All-media Communication System Construction”, and Junction News “Hear · Seeing Well-off” was selected as an excellent case of “Network Content Construction” Case.
The outstanding cases announced this time are dedicated to promoting the in-depth integration and development of the newspaper industry, and effectively giving play to the demonstration and leading role of innovative cases. In the collection work organized by the National Press and Publication Administration, 271 newspaper publishing units across the country applied for 367 cases. After review, a total of 60 outstanding cases were selected. Regarding the “Ziniu News” client of the Yangtze Evening News, the review expert committee’s comment is: The best part of Ziniu News is out of the circle-breaking through the traditional newspaper “electronic version” of the digital translation of news, giving priority to media integration and mobile , Video first, original first as the goal, through a series of online and offline integration promotion “relay running”, with new experience to win new users in new markets. The review expert committee commented on the Junction News “Hear · Hear Well-off” Media Convergence Project: It is not only a report planning, but also a lively practice of media integration. Therefore, it is different from traditional planning and reporting, but a typical work of fusion news. Hearing and hearing are closer to the propagation direction of holographic full effect.
Xinhua Daily · Meeting Point reporter Yang Xiaomei
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