A new business takes shape thanks to the initiative of two boys. Gabriele and Giovanni, 20 and 17, are graduates in multimedia graphics and launch Labeless
Perarolo. Ua new ethical and sustainable clothing company from Belluno. In Cadore, Labelless was born, a project by two young graphic designers who want to propose a business that does not damage the environment and that cares about people’s rights and health, in a particularly discussed sector such as that of clothing.
L’IDEA
With courage and without fear of the severe economic crisis due to the pandemic, the two partners of Caralte (Perarolo), Gabriele Kratter Stabile (20 years) and Giovanni De Bona (17 years), both graduates in multimedia graphics at the Da Vinci in Belluno, rolled up their sleeves and have decided to undertake this important project. «The idea was born above all from the desire to combine graphics studied at school with work», Gabriele emphasizes satisfied, «so we decided to set up on our own and work with our knowledge. We made a first run-in with a graphic on a sweatshirt, to see if the idea worked. I must say that with the first boss there was no real corporate project. Working on it, we then tracked down a big problem that we could solve, in a sector far behind the others in the conversion to the green sector. Here, in this way we have developed Labelless ».
THE NAME
Labelless literally means “without labels”, behind this term there is the whole philosophy of the newborn company. «The theme of social labeling has arisen several times in our life», explains Kratter, «often the labeling was also the genesis of our first creative ideas. The project therefore undoubtedly has this phenomenon as its background. Once we entered the clothing sector, we then discovered what is hidden there. We were faced with one of the most polluting industries, but the solutions exist and they are not inaccessible. Here the philosophy of sustainable is the basis of our brand “.
THE PRESENTATION
The Labelless brand will be presented on Thursday at 4.30 pm at the Damos farm, in the small hamlet of the municipality of Pieve di Cadore. The company will illustrate its new product line, while it will be possible to bring old T-shirts that will be screen-printed giving them new life. “All this while respecting our basic principle: sustainability, giving life to what we no longer use and doing it creatively”. After the presentation of the company, the founding members want to raise public awareness with a look at what is not known in the world of clothing, in particular with regard to human and environmental exploitation. In a few days the website will be activated where the products of the first line made in Cadore can be purchased. Luca De Michiel