A model presents a creation from Loewe’s Fall/Winter 2024/2025 Collection during Paris Fashion Week, in Paris, France, on January 20, 2024. The presentation of the men’s collections will take place from January 16 to 21. January 2024. (Fashion, France) EFE/EPA/YOAN VALAT
Loewe is inspired by the color of ‘collage’, and specifically by the work of American artist Richard Hawkins, for the men’s collection for autumn-winter 2024/25 that he presented this Saturday in Paris.
Its artistic director, Jonathan Anderson, thus once again took as a reference the universe of painting, and specifically the work of one of his favorite artists.
In its new men’s winter collection, coats, sweatshirts, pants, and of course bags, show Hawkins’ work, as if it were a vindication of it. A mixture of shapes and bright colors, along with human figures of young men, which seem to refer to the homosexual community.
Thick bows are the main protagonists, in peacoats, jackets, dresses and shirts; a presence that is not new in fashion, since this spring-summer it is seen in some of the creations of several brands.
In line with the general trend, one can see at Loewe the obvious influence of ‘streetwear’ and that spirit of youth that luxury brands want to convey time and again. An example, wide pants, reaching the floor, along with those inspired by the universe of sports or those made of leather that are based on jeans patterns.
They add to ‘streetwear’, footwear proposals that are reminiscent of Victoria sneakers, in this case “Loeweized” and that contrast with the boots that accompanied other outfits.
Color, bags and tie
If Loewe is associated with a star accessory, it is without a doubt the bag. Logically, there was no shortage of them in the parade. Models like the Squeeze or the Puzzle Fol Tote, two of the latest, in more than one case revealing prints that drew on Hawkins’ art.
The white shirt is shown timidly, and the raincoats created in different materials stand out more, like a ‘collage’. To note the return of the tie at Loewe, which could be seen in one of the outfits.
Will the brand create this type of product again, after having discontinued it several years ago, despite being among its most successful in the past?
The Loewe man for next fall-winter is decidedly committed to color, and a relaxed mix of tones. If the color was previously reserved for summer garments, for some time now it has also prevailed in the cold and dark winter.
Although, in general terms, bright and refreshing tones reign in the collection, in Anderson’s proposals there is also room for browns and black.
American dream
After the show, the designer explained his inspiration to a small group of media. Asked if the Spanish heritage or touch can still be appreciated in this collection, Anderson pointed out that “it could be, but above all the influence is from the United States, because the American dream has become a global dream.”
The interior decoration of the space in which the pass took place, in La Garde Républicaine – headquarters of the French State Horse Guard – was reminiscent of a large art gallery, and different ‘collages’ of great quality were projected on its walls. size work by Hawkins (1961).
In the parade, among the Spanish guests, you could see the actors Manu Ríos and Arón Piper, as well as the musician C. Tangana.
Meanwhile, at the international level, there was no shortage of Canadian actress Taylor Russell or British Josh O’Connor, two of the brand’s ambassadors.
Founded in Madrid in 1846 and owned by the French luxury group LVMH for almost three decades, Loewe has had Jonathan Anderson as creative director since 2013, who from the beginning has given a radical turn to his collections. EFE