Original title: 2021 Hainan Dragon Boat Festival Famous Zong Dumplings Exhibition on the second day, tourists are enjoyable, and the merchants are selling hotly
Source: Hainan Daily
Haikou, June 12 (Reporter Ye Yuanyuan) The Dragon Boat Festival is approaching, and the rice dumplings are selling well. On June 12, the 2021 Hainan Dragon Boat Festival Famous Rice Dumplings Exhibition held at Wuyue Square in Haikou City entered the second day, and the scene was still lively. There were everything from Danzhou Zong, Ding’an Zong, Hele Zong, Qionghai Zong and other traditional Hainanese Zong Dumplings. Let citizens and tourists call “good food” and feast on their mouths.
A reporter from Hainan Daily saw on the scene that a special promotion area was set up at the exhibition site, and the design and layout fully demonstrated the Dragon Boat Festival elements such as dragon boats and zongzi, creating a strong Dragon Boat Festival atmosphere. The scene also set up special artistic modeling such as cartoon zongzi images, which can be used by citizens and tourists to check in and take pictures.
At the Famous Zongzi Exhibition, dozens of well-known Zongzi enterprises in the province, such as Ding’an Lengquan Qingmei Zongzi, Danzhou Jingjie Zongzi, Qionghai Dalu Chenji Zongzi, etc., made their appearances in succession. They used the famous Zongzi Exhibition platform to showcase their brand characteristics to tourists while driving the sales of Zongzi Steadily improve.
“It’s a good sale today, and the zongzi I brought here are all sold out!” The person in charge of the Ding’an Yoululu Zongzi brand told the reporter. It is made with good ingredients such as mud and salted duck eggs. From the processing of rice dumplings, the flavor of glutinous rice to the pickled black pork, all links are strictly produced according to industry standards.
Thanks to the increasing influence of the Ding’an Zongzi brand in recent years, the sales volume of Yoululu Zongzi has continued to break through. As of now, the order volume of this brand of Zongzi has exceeded 350,000. “This exhibition also hopes to use the influence of the exhibition to enhance brand awareness and let more citizens and tourists understand our brand.” The person in charge said.
In the Danzhou Zong Dumpling Exhibition Area, many tourists also asked for contact information from the merchants after tasting, and they are interested in long-term ordering. Many merchants told reporters that thanks to the good influence and brand power of Ming Zong Exhibition, the Zongzi they brought home on the opening day were sold out.
It is reported that this year’s famous rice dumpling exhibition opened on June 11 and will be held for 3 days. This event has received strong support from cities and counties such as Danzhou, Qionghai, Wanning, Ding’an, etc. It aims to promote traditional culture and stimulate consumption upgrades in Hainan based on the Zongzi food culture. The event will take the attractive and delicious Hainanese rice dumplings as the carrier, and build a bridge and bridge for people from all walks of life to understand Hainan rice dumplings, understand the Hainan rice dumpling industry, and love Hainan cuisine.
The event was sponsored by Hainan Daily Newspaper Group, and co-organized by Hainan Daily Co., Ltd., Danzhou Modern Service Industry and Investment Promotion Bureau, Qionghai Municipal Bureau of Commerce, Wanning Municipal Bureau of Commerce, and Ding’an County Development and Reform Commission.
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