Platform data shows that the first day of dine-in resumes, the search volume of fried dumplings increased by 47% month-on-monthFly into the homes of ordinary people
Caption: 3-foot Crab Noodle Xiaolong (People’s Square Store) resumes dine-in Lu Fei
Since June 29 in Shanghai, dine-in restaurants in streets and towns within the jurisdiction where there are no medium-risk areas and there has been no social epidemic in the past week have been opened in an orderly manner. With the return of dine-in and rising popularity, the long-awaited happiness of Shanghai residents is back.
Dianping has witnessed the enthusiasm and confidence of Shanghai citizens in the recovery of dine-in. Platform data shows that in the past three days, searches related to “dine-in” in Shanghai have increased by 52% month-on-month. On June 29, “these restaurants are available for dine-in” became the hot topic of Dianping TOP5.
The first meal of the resumption of dine-in, what are Shanghai people eating? Many netizens have recommended hot pot, “you must eat hot pot”, “one person must eat hot pot”… Public comment data shows that on June 29, hot pot, barbecue, and Japanese food were the most searched. The number of hot pot searches increased by 64% from the previous day. Among them, Haidilao, Ge Laoguan, and Minato are the top three hot pot brands searched by netizens. The search volume of Haidilao increased by 79% from the previous month.
“I came to the store for the first time after the opening of the dine-in, the taste is very good, I like it”, at 9:00 am on June 29, a reviewer came to the three-foot crab noodles Xiaolong (People’s Square store) for dinner, and wrote in the public comment The first experience of dine-in recovery.
Two liang fried, a bowl of small wontons or a small cage, a bowl of beef soup, is the “favorite” of many Shanghai people. On the first day of dine-in, Shanghai citizens walked into the restaurant to enjoy steaming hot fried fried dumplings and xiaolongbao, and felt the long-lost “fireworks” of the restaurant. Dianping data shows that on June 29, the search volume for raw fried dumplings and xiaolongbao increased by 47% from the previous day. A Shanghai aunt said in an interview with reporters, “The first time I dine in, I must eat our Shanghai people’s favorite Xiaolong.”
Zhang Ming, the founder of greedy three feet, said that recently, he has received calls to make dine-in reservations one after another. “The number of calls is about 10 times that of normal days, and many customers directly ask us if we can make a reservation at the must-eat restaurant.” It is understood that, In the 2022 public comment must-eat list just released on June 22, “Hansanchi Crab Noodles Xiaolong” (People’s Square Store) was selected for the first time on the list, “Being able to resume dine-in has greatly increased our confidence. Yesterday’s restaurant On the first day of the opening of the catering business, the daily turnover increased by 5 times compared with normal days.”
As one of the most active food and beverage consumption markets in China, Shanghai is home to high-quality global delicacies, major chain food and beverage brands, and various specialty brick-and-mortar stores. In the “must eat list” in 2022, the number of selected restaurants in Shanghai ranks first in the country. Two weeks after the shortlist of the list was released, the online collection of Shanghai Xiaodian increased by 83% month-on-month.
The vitality of the restaurant industry is often closely related to the vitality of the city. Industry insiders said: “Dining in restaurants is an important step and an important signal for Shanghai to resume normal operation.” Shanghai’s physical restaurants have resumed dine-in in an orderly manner, offline popularity has risen, and street vitality has returned, which not only drives the gradual return of catering consumption, There will also be a further reinvigoration of local brick-and-mortar consumption.
Xinmin Evening News reporter Yang Shuo
