Original title: Dianjiang will have the most complete “spoiler” for local e-commerce businesses in Beijing next year
The policy trend of Beijing’s business is related to the choices of every consumer and the transformation effects of many commercial enterprises. On December 28, under the guidance of Beijing Municipal Bureau of Commerce, Beijing Daily News Group and Beijing Federation of Commerce, co-sponsored by Beijing Commercial Daily, the 2022 Beijing Commercial Brand Conference and 2021 (17th) Beijing Top Ten Commercial Brands The announcement event was held in the cloud. In the live broadcast, Guo Wenjie, deputy director of the Beijing Municipal Bureau of Commerce, in an exclusive interview with Beijing Business Daily, summarized the new achievements of Beijing’s business in 2021, and “spoiled” the new trends of Beijing’s business in 2022.
1.5 trillion
Beijing’s zero amount returned to pre-epidemic levels
In 2021, Beijing’s consumer market will achieve gratifying results. Guo Wenjie said that the scale of consumption in Beijing continues to expand. It is estimated that in 2021, the retail sales will reach 1.5 trillion yuan, achieving a double-digit growth compared to 2020, and the scale of consumption will return to the level before the epidemic in 2019.
The zero growth of Beijing News Agency is inseparable from the optimization of goods and services. In 2021, 16 shopping malls in Beijing have been upgraded and 22 commercial districts have been upgraded. The internationalization level of China World Trade Center and Sanlitun Commercial District is constantly improving, and the sales scale of SKP’s single store will exceed 20 billion yuan. The opening of Universal Studios has driven more than 15% of foreign consumption, and international brands are accelerating the gathering. In the first three quarters, 696 first stores were opened, of which more than 100 were international brands.
At the same time, Beijing has launched a digital upgrade of the lifestyle service industry, relying on Meituan to establish a digital system to enhance the digital operation capabilities of catering merchants. Big data shows that since the launch of the upgrade, the weekly transaction volume of nearly 6,000 merchants has increased by nearly 25% compared to before the upgrade. In terms of the digitization of life service industry outlets, a dynamic map of life service outlets will be released, and the city’s online basic convenient commercial outlets and more than 6,000 communities (villages) can be dynamically monitored from the dimensions of consumption, supply, convenience, etc., allowing for more detailed planning Convenient life service business in the city.
Guo Wenjie pointed out that the digital economy is Beijing’s advantage and it is also Beijing’s future. In the future, he will firmly grasp Beijing’s important opportunity to build an international consumption center city, fully implement the international consumption center city, lead actions in digital consumption innovation, and integrate new infrastructure and new scenarios. , New supply, new ecology and other key elements, we will make every effort to build a new model of digital plus consumption, and continue to empower the increase in total consumption.
90,000 outlets
Zhimi Convenience Business Network
In the context of the normalization of epidemic prevention and control, consumption has returned to the community, and Beijing’s convenient commercial facilities have been continuously improved. Guo Wenjie pointed out that the number of convenient commercial outlets in Beijing has reached 90,000. The number of chain convenience stores (community supermarkets) owned by millions of people has increased from 282 last year to 310 this year, and the convenience and convenience of citizens’ lives have been satisfied.
Beijing’s shortcomings in convenience consumption are making up. The “2021 China City Convenience Store Development Index” issued by the China Chain Store & Franchise Association pointed out that as of 2020, Beijing has been among the top three in the “Convenience Store Quantity Growth Rate” ranking for three consecutive years. Among them, Beijing ranked second with a growth rate of 21.62% in 2019, second only to Xi’an.
Through the development in recent years, Beijing is no longer a “convenience store desert” in everyone’s eyes. Behind this is closely related to the active layout of new-type convenience chain enterprises in Beijing. Taking Bianlifeng as an example, by querying the public information in the “Find Stores” of Bianlifeng App, the number of Bianlifeng stores in Beijing has reached close to 1,000. According to public information, Bianlifeng opened its first store offline in Beijing in 2017. Up to now, Bianlifeng has gradually expanded and opened more than 2,000 stores in more than 20 cities across the country.
For commercial enterprises, it is not only a business opportunity to optimize service experience, but also a business opportunity to develop community business. Zheng Feng, president of Qixian Supermarket under JD.com, said that in the future, Qixian stores will be mainly located in the Beijing-Tianjin-Hebei region and the Greater Bay Area, and will focus on supply chain construction, efficiency improvement and team capacity improvement and other key measures. In the Beijing area, the steady pace has accelerated the pace of opening, striving to become the most favorite omni-channel supermarket for fresh food in Beijing.
“Thousands, Hundreds, Tens” plan
Encourage the growth of local e-commerce companies
Backed by a huge consumer market, Beijing has become a “key place” for many e-commerce platforms to vie for deployment, and Beijing will also cultivate local e-commerce platforms. Guo Wenjie pointed out that from January to October this year, online retail sales in Beijing was approximately 412.8 billion yuan, an increase of 22.8% year-on-year, which was 8.2 percentage points higher than the national total. It accounted for 34.5% of total retail sales, a record high. Online retail has become a new driving force for Beijing’s consumption growth.
Guo Wenjie said that Beijing will focus on the three aspects of increment, base expansion, and new development, to further accelerate the construction of the “Internet + circulation” system, and promote the deployment of traditional retail enterprises in Beijing Retail sales increased further. At the same time, in 2022, Beijing will cultivate another 2-3 100 billion-level e-commerce enterprises, cultivate 3-5 tens of billions of enterprises, 30-50 billions of enterprises, through the “thousands, hundreds, ten” The plan lays a solid foundation for the development of Beijing’s platform economy and e-commerce.
Guo Wenjie revealed that the direction of e-commerce Peixin lies in “cross-border e-commerce” to accelerate the return of consumption. Recently, Wangfujing stated on the investor interaction platform that the company has established Beijing Wangfujing Duty Free Digital Retail Co., Ltd. to actively carry out various preparations for cross-border e-commerce business.
The dividends of the cross-border e-commerce market remain the same. Chen Tao, a senior analyst at Analysys, pointed out that China’s laws and policies are leaning towards cross-border e-commerce, and the industry infrastructure is at the international leading level.
At present, the number of overseas warehouses of my country’s cross-border e-commerce has exceeded 1,800, and the growth rate reached 80% last year, covering an area of over 12 million square meters. In recent years, the construction of China’s overseas warehouses has developed very rapidly. Currently, more than 1,800 overseas warehouses are distributed in Russia, Japan, the United States, South Korea and other countries and regions.
Beijing Commercial Daily reporter Wang Weiyi
· Forum highlights ·
Digitally Driven Enterprise Transformation “2021 Beijing Business Development Blue Book” released
Beijing Business Daily (Reporter Liu Zhuolan) As an important part of the 2022 Beijing Commercial Brand Conference and the 2021 (17th) Beijing Top Ten Commercial Brand Announcement, the “2021 Beijing Business Development Blue Book” (hereinafter referred to as “Blue Book”) is also officially Baked.
With the theme of “Opening a New Digital Life”, this year’s Blue Book conducted a detailed analysis of nine major industries and seven companies, presenting the new vitality brought by the digital economy from multiple angles and formats.
Right now, the digitization of Beijing’s business can be described by four key words: convenience, speed, revenue growth and temperature. According to the “Blue Book” survey content, 90% of shopping malls use digital means, and smart parking and QR code payment have become standard shopping malls; in the logistics industry, the volume of express delivery this year is expected to exceed 100 billion pieces, and the automation investment of leading express companies It has been very mature; in the home furnishing industry, the acceleration of the digitalization process allows consumers to complete the decoration one-stop without leaving home.
However, although digitalization has become widespread, some industries still need to find new directions. The “Blue Book” shows that the digitalization of the logistics and e-commerce industries has developed very rapidly, and it has also stimulated the growth of consumption, but in fact, there is still a lot of room for improvement in the digitalization of physical commerce. The survey shows that most offline catering companies and supermarkets use third-party digital platforms. The level of digitization is not deep enough, and it is easy to cause information backwardness for enterprises.
At the same time, the housekeeping industry and time-honored brands have more prospects for the development of digitalization. It is reported that more than 6000 communities in Beijing have covered the dynamic monitoring of consumption, supply, convenience and other dimensions, and big data analysis is used to promote the transformation and upgrading of the life service industry. In addition, about 70% of Beijing time-honored brands have achieved online sales, and about 50% of Beijing time-honored companies have launched online live broadcasts and achieved results.
In addition, the “Blue Book” also covers the interpretation of digitalization by many business leaders and industry experts. The report pointed out that under the accelerated economic development, digitalization has become a favorable driver for companies to stimulate consumption. Enterprises’ efforts to digitize can find new strengths for their own businesses, and the proportion of digitization is still increasing.
It is worth noting that the previous Beijing Business Summit Forums will invite many business leaders to launch ideas and opinions on the new trends of annual business development. Different from previous years, this event, based on the continuation of the summit forum, innovatively launched the new IP of “Jinding Tea Party”.