“Innovation is in our history, Italy changes with you”
From March 17th the new one will be broadcast on television networks, radios, newspapers, digital channels and social media campaign of comunication national on ultra-fast connectivity promoted by the Ministry of Business and Made in Italy, entitled “Innovation is in our history, Italy changes with you”whose objective is to make businesses, citizens and territorial systems participate in the advantages of applying ultra-broadband and the 5G network for the development of the country system.
Through the claim “Ultra-fast connectivity, Italy changes with you”, the commercial launches a clear and effective message, highlighting that, together with the development of new technologies, the ultra-fast connectivity it is the essential enabling factor for the country’s digital transition and the prerequisite for the competitiveness of businesses, the development of Made in Italy and the improvement of the quality of services for citizens.
Agricultural companies and supply chains, medical, security and communications sectors are some of the industrial sectors represented in the Ministry’s campaign with the aim of highlighting how, thanks to the application of ultra-fast connectivity, activities and performances can develop even better results. efficient, reliable and quality.
Il 5Gin fact, is capable of supporting a wide range of innovative technologiesincluding: augmented and virtual reality, advanced industrial automation, high-resolution telemedicine, healthcare services, tourism, education and mobility management applications, enabling radical transformation across all industrial sectors.
In the commercial, the protagonist, leafing through the book of the history of innovation in Italy, through images depicting works and inventions, retraces some milestones of humanity’s technological progress – from the infrastructures of the Roman Empire, to Leonardo’s machines, from the microprocessor for the processing and analysis of Faggin’s data, to robots for remote interventions – and then observe the recent achievements and activities which, thanks to the application of ultra-fast connectivity, are building the economic and social future of the country: remote monitoring of plantations by an agricultural entrepreneur; a doctor’s surgical intervention thanks to telesurgery; a mother’s safe car journey, thanks to augmented reality on the windshield; the communication of a little girl with her father on a mission in space and the holding of a video conference by a researcher with colleagues from other nations.