Tongxiang Municipal Comprehensive Administration and Law Enforcement Bureau launched a special rectification action for outdoor advertising with a “three-pronged approach”

In order to further improve the level of outdoor advertising, beautify the visual environment, and eliminate potential safety hazards, Tongxiang Comprehensive Administrative and Law Enforcement Bureau has implemented standardized rectification actions on outdoor advertising, brightening the city’s “skyline” and helping to create a civilized city across the country.

The first is to re-examine and re-examine to verify the bottom line. According to the actual situation of many outdoor advertising spots, long lines, and large volume, on the one hand, combined with the construction of “one household, one stall” of storefronts along the street, comprehensively check the situation of the storefronts of all the stores along the street, and register the materials of various storefronts in detail. , whether it is damaged or not, urge the store to replace it in time for the damaged storefronts. On the other hand, carry out a comprehensive inventory of historical approval cases, sort out the list of storefronts that have exceeded the approval period, and actively contact the merchants to update the storefronts. or re-record. At the same time, targeted publicity is adopted for different industries and different groups to effectively increase the public awareness rate and create a good social atmosphere. At present, a total of more than 200 advertising facilities of various types have been thoroughly investigated, and more than 20 pieces of information to be dismantled have been formed.

The second is to strictly investigate and control, and implement classified policies. In accordance with the principle of “removing a batch, standardizing a batch, and upgrading a batch”, the sales numbers were rectified item by item by comparing the rectification list. The outdoor advertisements that are seriously damaged and easy to be demolished shall be demolished on site; the outdoor advertisements that are set up without approval and that are incomplete, defaced, or indistinctly written shall be ordered to rectify and rectified within a time limit; Advertising shall be severely investigated and dealt with, and the demolition shall be centralized, and a long-term mechanism of zero growth of illegal outdoor advertising shall be gradually formed. At present, a total of 14 illegally set up billboards have been demolished, covering an area of ​​more than 180 square meters.

The third is to strive for perfection and always focus on long-term effects. Taking the special rectification as an opportunity, strictly implement the “three-inspection” system, and ensure that the newly added advertisements are compliant with regulations, construction supervision, and post-inspection to ensure that there is no deviation between the store’s recruitment and the approval plan. At the same time, combined with the “three services” work, arrange team members to visit, clearly inform the standards, requirements, approval and filing procedures for outdoor advertising and signboard specifications, increase awareness, guide merchants to approve and file in time, and reduce irregular advertising facilities from the source. In addition, in order to optimize the citizen approval process and boost the “run at most once”, the team members will collect and approve materials services for merchants in need during the door-to-door visit. At present, 5 outdoor advertisements have been approved.