Bologna, April 28, 2021 – Laserwall is the first interactive digital bulletin board that collects not only the communications of the condominium sent by the administrator, but also information or services that facilitate neighborhood life. The whole system is based on a 21-inch tablet positioned in the entrance hall of the condominium. Only the residents of the building can access it by opening an account to start using the services offered. In addition to the physical device, the Laserwall ecosystem is also accessible from the App, downloadable from Apple Store e Google Play Store, and available only for those who have a digital bulletin board installed in their condominium.
The natural evolution of this innovative device developed for the community has led Laserwall, thanks to the meeting with SpeeD, to integrate the purely service information with news geolocalizzate and offers dedicated to individual condominiums, customized neighborhood by neighborhood.
Starting from the month of aprile SpeeD, in fact, it will constitute a significant boost per Laserwall becoming one of the reference partners for advertising sales for 3000 notice boards installed in the municipality of Milan, ranging from traditional ads of large customers and small businesses, but also search for personnel, real estate proposals, private sales and personal service proposals, such as sale of cars and motorbikes, babysitting, private lessons, etc….
SpeeD will also involve its partner companies in the development of exclusive offers for condominium purchase groups – Laserwall incorporates the “La Spesa” feature, which offers the tenants of the building the possibility of organizing themselves into groups to purchase an exclusive selection of products. of high quality and services at advantageous prices – and of all the commercial opportunities related to this kind of activity, including subscriptions to the print and digital publications published by Editoriale Nazionale: QN Quotidiano Nazionale, the Resto del Carlino, The Nation and The Day.
The Monrif Group will make its experience available to create a new communication channel, developing editorial content, text, videos, photos, to post on digital bulletin boards national and local news, targeted on the areas of competence of the individual condominiums.
“Our publications have always been characterized by a strong roots in the territory, with timely information generated by the widespread presence of our editorial staff. The project we have developed with Laserwall allows us to be even more present and incisive, not only in the editorial offer but, above all, in the communication proposals that we are able to build for our customers – he declares Sara Riffeser Monti, President SpeeD – In such a crucial moment for the entire advertising sector, and beyond, we complete our portfolio by positioning ourselves on the market as the only concessionaire able to reach, at the same time, the general public and the individual customer. Through our means we satisfy the need of large national companies, which can advertise their products on our national newspapers and indicate to the end customer in which proximity stores they can be found, but also of the small neighborhood shop, which optimizes its own investment by offering its services directly to its potential customers “.
“The collaboration with SpeeD is part of our project to become a mass media in the territories in which we are present, in this case reaching well over 3,000 condominiums in the Milan area alone, directly in the hallways of the buildings – he comments Salvatore Dolce, Founder of Laserwall – Never before has Laserwall become fundamental for neighborhood communities and especially for the commercial activities that are part of it. Thanks to the high degree of profiling allowed by our technology, brands of all sizes can enhance and amplify their offer in a targeted and effective way through innovative forms of advertising “.
SpeeD, concessionaire of the Monrif Group, is one of the most exclusive advertising agencies in the creation of highly effective “tailor made” communication projects for customers of all types and sizes, both on the media owned by the Group and on the media of third-party publishers. Among the top players on the national territory, SpeeD is leader in the area, thanks to the exclusive capillarity and presence on the market, characteristics that make it able to respond to the multiple communication needs of companies of all sizes and product sectors. Over the years it has organized various events, from international to local level, ranging from business to cultural and sports.
What is Laserwall
Laserwall it is the technology that connects buildings to the opportunities of their neighborhood by integrating updates on the news of the condominium. Through the app and the digital bulletin board, people have access to dedicated promotions, socialization and meeting opportunities, useful information and professionals they may need. Laserwall is also a new digital media platform that allows very low contact costs in the face of a high level of profiling, accessible by both large brands and small businesses. The installation of the digital bulletin board is free and it is useful for administrators, condominiums and companies who wish to interface directly and in an innovative way with the local community in which they operate.
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