Original title: Multi-stage program relay variety show to catch “ice and snow fever”
There are only 58 days left before the official opening of the 2022 Beijing Winter Olympics. Just as the preparations for the Beijing Winter Olympics were step-by-step, multiple variety shows with the theme of ice and snow took the lead in opening the door to ice and snow. For example, the large-scale Winter Olympic sports experience reality show “Winter Dream 2” and the puzzle program “Ice and Snow Smart” have officially launched, and other programs such as “Winter Warm Young” and “Ice and Snow Movement” are planned to be launched at the end of this year. Go online early next year.
Take the second season of “The Covenant of Winter Dream” as an example. The show has continued to rise in popularity since it appeared on the screen with curling and many other ice and snow sports in early December. According to the Beacon Professional Edition, as of 10:00 on December 8th, the second season of “Winter Dream” has reached a peak of 4307 on Youku, and continues to stabilize the top ten rankings of related platform variety shows.
While the popularity has maintained a steady rise, the second season of “The Covenant of Winter Dream” also gave birth to more topics to trigger audience discussion, especially Wang Meng, Zhang Jike, Pan Xiaoting, Xie Xiaoqiao and other familiar Olympic champions, ice and snow sports enthusiasts. Appearances in the program, and one after another experience of ice and snow sports, it has also led to a round of heated discussions, making the Weibo platform including “Beijing is the only city of Double Olympics in the world” and “How hard are the people behind the world champions” The number of first-broadcast topics within the program exceeded 100 million.
At the same time, other snow-themed programs also attracted the attention of the audience. For example, “Winter Warm Young” planned to be broadcast in December, although there is no feature film yet, the official posters of the big and small captains and the “art performance” and “ice and snow sports” dual track competition system have been released before. It also attracted much discussion from the audience.
It is undeniable that the launch of the multi-stage “Ice and Snow” theme variety show is inseparable from the current confidentiality. “Now we are in’the right time, the place and the people are in harmony’.” TV commentator Sun Yu said that first of all, the weather is when ice and snow sports occupy the C position, and the advent of the Beijing Winter Olympics has added a fire to ice and snow sports. The promotion in recent years has made more people want to experience ice and snow sports, helping the show attract the attention of the audience.
Although in recent years, through the organization and promotion of various special activities, ice and snow sports have gradually come into the sight of more people, but unlike basketball, badminton and other relatively popular sports, ice and snow sports are still subject to factors such as experience environment and equipment. There is a certain distance from the public. How to make everyone interested in ice and snow sports has become the key to the production of various programs.
According to Guo Chang, the general director of the second season of “Winter Dream”, the biggest difference between the second season and the first season is that the introduction of the venue itself has become the experience and introduction of the ice and snow project, which is attracted by the charm of the ice and snow sports itself. More spectators participate in the ice and snow sports. The selection of the items to be displayed in each period has also been carefully considered. Not only will it consider whether it is relatively popular, but also which items are the classics of the Winter Olympics to help everyone watch the game. In addition, they will also choose particularly interesting ice and snow events. Since then, every issue of ice and snow sports will also be organized to disassemble a sport into several projects and interactive links for guests to experience.
“Take curling as an example, we will let the guests experience the ice-making part first, so as to tell everyone that the project has high requirements for ice surface. The second part is to experience the pitching in person, and make the audience more relaxed in the form of variety shows. Accepted. Then, it is the embodiment of the whole wiping process of curling, explaining the purpose, requirements and other information of the wiping. After that, it is to experience a few world classic games, and through a few layouts, let The guests understand which ball has to hit which ball, and keep the ball at the center of the red dot to score. After a series of dismantling shows, people can slowly understand how to appreciate curling and further love the sport.” Guo Chang Said so.
Nowadays, in addition to the meticulous care of the content of the program to achieve greater influence and dissemination, the production and scheduling of the program is also the focus of the layout, and network-station linkage has become one of the choices.
Take the second season of “Winter Dreams” as an example. This program is one of the contents of Youku and Beijing Satellite TV’s in-depth media integration. The two parties will also launch a reality show of ice and snow cultural travel experience “I will see you in a snowy day”. , And carry out in-depth cooperation in the content matrix of national tide culture, documentary humanities, education and life. Ji Zhongxing, general manager of Youku’s Variety Show Content and R&D Center, said that under the wave of media integration, the new attempts of Youku and satellite TV platforms will promote the deepening of network-station linkage.
In addition, the “Winter Warm Young” launched by CCTV also brings together the high-quality resources of China Central Radio and Television, and creates a series of programs around the “Yang Young” brand.
In Sun Yu’s view, as the Winter Olympics are approaching, the production and broadcasting of the second season of “The Covenant of Winter Dreams”, which is closely related to ice and snow sports and the Winter Olympics, has also gained better opportunities. , The linkage of network stations and the pooling of resources from all parties will also further drive the popularity and dissemination of the program. With the help of the program’s gradually increasing influence, the ice and snow sports will also shorten the distance with people.
“We do not do the show to teach everyone how to play, it is not a regular introduction, but to let the audience plant grass on this project.” Guo Chang emphasized, “We must let everyone experience the charm and passion of the sport itself, We also need to understand the culture and history behind this sport. We will enlarge the cultural, historical and intellectual attributes in the program so that people who love sports will fall in love with the charm of the sport itself.”
Beijing Commercial Daily reporter Zheng Rui
.