Macron, a leading brand in the sportswear sector, closes the 2023 financial year with a consolidated turnover of €196.6 million which marks an increase of 15.7% compared to the previous year (€170 million in 2022).
A double-digit growth path, which characterizes all three main business lines: Teamwear recorded an increase of 21% compared to 2022, Pro Clubs grew by 11% and Individual lines by 23%.
With a pro forma EBITDA of €33.8 million (€21.9 million in 2022), representing 17.2% of turnover, Macron demonstrates solid economic performance and sustainable growth.
Macron’s first market is confirmed as the United Kingdom, followed by Italy and Spain, but growth has been substantially homogeneous in all the countries in which the brand operates. This confirms the international vision and the multi-country strategy, with over 80% of the turnover achieved outside Italy.
Success is fueled by innovative design, product quality and a distribution strategy focused on the single-brand network. The Macron Sports Hubs, which today number over 170 spread across more than 30 countries, are not just points of sale but true ambassadors of the values and uniqueness of the brand.
In the Pro Clubs sector, Macron is positioned among the top three brands in the UEFA ranking for technical sponsorships, with the Macron Hero standing out on the shirts of over 90 professional clubs. In rugby, Macron confirms itself as the world‘s leading brand: in the last World Cup, 7 out of 20 national teams wore Macron, as did three out of six national teams (Italy, Scotland and Wales) in the Guinness Six Nations.
The beginning of 2024 marked a further milestone, with the opening of the American headquarters and distribution center in Connecticut. In the same period, to underline the desire to grow in this market, the prestigious agreement with CONCACAF (the body that governs football in North America, Central America and the Caribbean) began: Macron is the new “Match Officials Kit Supplier” for everything the arbitration sector.
The announcement of an investment of €25 million in the Macron Campus project, which will see the construction of two new buildings and double the extension of the current headquarters to 100,000 m2, is a testimony to the long-term vision and commitment towards innovation and sustainable development.
The adoption of cutting-edge technological solutions such as the “SAP S/4HANA Cloud” ERP system and the Cegid Retail platform for the digital transformation of stores reflects the desire to invest in the future, ensuring that Macron continues to be synonymous with quality, innovation and sustainable growth in the world of sportswear.
Macron looks to the future with determination and optimism, ready to seize new opportunities and continue to inspire athletes from all over the world with products that combine performance, style and passion.
“There is great satisfaction in scrolling through the record data for 2023, the many projects we have implemented and the important initiatives we are carrying out – declared Gianluca Pavanello, CEO of Macron – In the Company the enthusiasm, commitment and the determination to keep the promise inherent in our name to make Macron an increasingly larger and global company. Investments in the United States, but also in our territory with the realization of the Macron Campus project are fundamental to realizing our dream and continuing on this continuous growth path, which starting from our Italian roots looks to the world.”