On September 7, the five-day 2021 International Winter Sports (Beijing) Expo (hereinafter referred to as the Winter Expo) came to a successful conclusion in Shougang Park. This Winter Expo and the 2021 China International Trade in Services Fair will be held in a merger. The high-level international influence and industrial penetration of the Winter Expo will not only help the Service Trade Fair to open up a new pattern of global cooperation and opening, but also serve my country’s ice and snow. Realize effective stimulus with trade, and provide strong support for the final sprint of the 2022 Winter Olympics in Beijing.
The 2021 Winter Expo attracted more than 500 ice and snow brands from more than 20 countries to participate, with an international participation rate of more than 60%. Industry experts and industry elites in related industries attended the meeting, and tens of thousands of professional organization representatives attended the meeting to participate in exchanges and sharing. As the world‘s first exhibition of the ice and snow industry, the conference has a display area of nearly 20,000 square meters, attracting nearly 24,000 representatives of professional institutions to negotiate and nearly 200,000 spectators to experience it. More than 600 authoritative media at home and abroad, including People’s Daily, Xinhua News Agency, China Central Radio and Television, and China News Service, have conducted comprehensive coverage of the Winter Expo, showing that the Winter Expo promotes the new development of the ice and snow economy and realizes the concept and win-win cooperation of multiple parties. determination.
On September 3, Cai Qi, member of the Political Bureau of the CPC Central Committee, secretary of the Beijing Municipal Committee, chairman of the Beijing 2022 Winter Olympics and Paralympics Organizing Committee, deputy secretary of the Beijing Municipal Party Committee, mayor, Beijing 2022 Winter Olympics and Winter Paralympics Chen Jining, Executive Chairman of the Organizing Committee, Zhang Yankun, Deputy Secretary of the Beijing Municipal Committee, and Yang Jinbai, Deputy Mayor of Beijing, came to the 2021 Winter Expo and inspected the booths of the Beijing 2022 Winter Olympics Organizing Committee, the Chinese Olympic Committee, and the Italian National Pavilion. On September 6, Li Yuanchao, the former vice chairman of the People’s Republic of China, visited the exhibition hall of the Winter Expo. On September 7, Liu Yandong, the former Vice Premier of the State Council of the People’s Republic of China, visited the International Winter Sports Organization and the Digital Winter Olympics booth and fully affirmed the preparations for the Winter Expo.
Fu Xiaohui, Secretary General of Beijing Olympic City Development Promotion Association, Director of Beijing Olympic City Development Promotion Center, Gao Yunchao, Deputy Secretary General of Beijing Olympic City Development Promotion Association and Deputy Director of Beijing Olympic City Development Promotion Center, Xiong Xiaoge, Founding Chairman of IDG Capital, Asia Zhu Dongfang, President of Data Group, Zhang Li, Vice President of Asia Data Group, and others were accompanied.
Former Vice President of the People’s Republic of China Li Yuanchao inspects the Winter Expo
Former Vice Premier of the State Council of the People’s Republic of China Liu Yandong inspects the booths of International Winter Sports Organization and Digital Winter Olympics
During the exhibition, relevant leaders from the State-owned Assets Supervision and Administration Commission, Bureau of Human Resources and Social Security, China Foreign Language Bureau, Ministry of Foreign Affairs, National Taxation Bureau and other units visited the exhibition hall of the Winter Expo.
Build a global display platform to witness the global ice and snow power dancing with China
Since 2016, the Winter Expo has been held in Beijing every year. In the past 6 years, the Winter Expo has delivered a dazzling report card: the total exhibition area of the conference has reached 150,000 square meters; the total number of visitors has reached 1 million; the number of exhibitors has reached more than 600, and most of the exhibitors have participated in consecutive exhibitions; There are more than 100 forums and promotion meetings; nearly 1,300 speakers; and 130,000 professional audiences.
Continuously improving the level of exhibitions and creating an international weather vane for the ice and snow industry has been the continuous goal of the Winter Expo in the past six years. This year, around the theme of the Winter Olympics, ice and snow technology, ice and snow culture, ice and snow equipment, and ice and snow tourism, the conference set up 8 exhibition areas and 12 categories of display content, providing the highest quality stage for global ice and snow exhibitors.
In a few months, the Beijing Winter Olympics is about to open, and the world is eagerly awaiting this grand ceremony. In the exhibition area of the Beijing 2022 Winter Olympics Organizing Committee, the “time tunnel” composed of five-ring elements scrolls the iconic events organized by the Winter Olympics, and the exhibitions of the Water Cube, the Bird’s Nest, and the Ice Ribbon make the audience immersed in the atmosphere of the Winter Olympics. inside. The booth of the Chinese Olympic Committee fully demonstrated the demeanor of the Olympic athletes. The presence of world champion Zhang Dan and other well-known athletes made the audience boil. The rich display items such as figure skating and ice hockey further released the charm of winter sports. In addition, the Yanqing, Shijingshan, Shougang and other booths ranged from smart technology equipment to the display of the results of “300 million people participating in ice and snow sports“, and then to the combination of industrial heritage and the development of the Olympic city, allowing the audience to experience the Winter Olympics from these exhibitions. The atmosphere of full sprint, sharing the joy that Beijing is about to become the “Double Olympic City”.
As a global ice and snow industry exhibition, the Winter Expo has attracted Switzerland, Austria, Finland, Italy, Japan, France, Czech Republic, Germany, Sweden, Ukraine, Slovenia, Canada, South Korea, Russia, the United States, Norway, etc. since it was first held in 2016. More than 20 ice and snow powerful countries and well-known companies organized groups to participate in the exhibition. In 2017, the Winter Expo put forward the concept of the country of honor for the first time. Since then, Switzerland, Austria, and Finland have successively become the country of honor.
In 2021, the Winter Expo will invite Italy as the guest of honor, and Milan-Cortina d’Ampezzo is the host country of the 2026 Winter Olympics. On this occasion, Italy showcased the rich content of top manufacturers, ice and snow equipment, government organizations, training systems, and winter tourism resources around the theme of the exhibition “in the mountains.”
This year, in addition to Italy, more than 20 countries including Austria, Japan, the Czech Republic, Finland, Germany, and Belarus have also participated in the exhibition, showing in detail the most advantageous ice and snow resources of each country. Compared with 2016, the degree of international participation in the Winter Expo has increased by three times, becoming the best display platform for global ice and snow culture, ice and snow technology, ice and snow equipment, and ice and snow trends.
Since its establishment 6 years ago, the Winter Expo has witnessed the rapid growth of China’s ice and snow industry, and China’s ice and snow economy has grown from weak to strong. It has also promoted the domestic ice and snow forces to stand on the international stage and continue to explore the direction through exchanges and displays. At the exhibition site, Jilin, Changbai Mountain, Altay, Yulin and other provinces and cities appeared one after another, showing unique ice and snow landscapes, ice and snow tourism resources, ice and snow cultural charm, ice and snow characteristic products, and ice and snow cultural and creative resources. Jilin’s simulated skiing experience, Changbai Mountain’s characteristic “Three Snows” display, Altay’s characteristic folk song and dance and fur skiing display, and Yulin’s winter outdoor fashion show are all very popular, fully demonstrating the vitality of the regional ice and snow economy.
In addition, it is the direction of the conference that the conference will continue to work hard to provide a platform for global ice and snow companies to make a gorgeous appearance, and to help companies expand cooperation opportunities in the ice and snow service trade. In the past 6 years, the world‘s leading ice and snow brands have joined the “Circle of Friends” of the Winter Expo, showing the world‘s leading equipment, technology, services and other content. This year, many well-known brands including Tianbing, AST, Doppelmayr, Wintersteiger, HEAD, Snow51, Ouyue Ice and Snow, Sunac Ice and Snow, Shangxue Sports, etc., showed their latest products and Results. At the same time, the Winter Expo has witnessed the rise of many domestic ice and snow companies. Domestic companies such as Mingxing, Carbine, and Nuotech have fully equipped themselves with independent R&D and production capabilities and complete independent intellectual property rights from the beginning of brand agents. More and more Chinese ice and snow companies have opened up more room for development with the help of the exhibition platform of the Winter Expo.
Assemble international ice and snow forces to build a dual-cycle development pattern of ice and snow economy
At the opening ceremony on September 3, Thomas Bach, President of the International Olympic Committee, highly praised the new breakthroughs of this Winter Expo in his congratulatory letter. He said that the gathering of the winter sports industry at this Winter Expo marks another important step for China to continue writing a new chapter in its great sports history.
Han Zirong, full-time vice chairman and secretary-general of the Beijing 2022 Winter Olympics and Paralympic Winter Games Organizing Committee, said in a speech that the 2021 Winter Expo will be included in the Service Trade Fair Sports Service Special Exhibition, which is a more open and higher-level platform at the Service Trade Fair. Shanghai, the Winter Expo will surely burst out with greater vitality.
Speech by Han Zirong, full-time vice chairman and secretary general of the Beijing 2022 Winter Olympics and Paralympics Organizing Committee
Juan Antonio Samaranch, member of the International Olympic Committee and chairman of the Beijing 2022 Winter Olympics Coordination Committee, sent a video speech. Samaranch said that the Beijing Olympic legacy and sustainable work have achieved remarkable results. In the face of the new crown epidemic that is raging around the world, the Beijing Winter Olympics Organizing Committee has overcome numerous difficulties and successfully completed various preparatory work.
Video speech by Juan Antonio Samaranch, member of the International Olympic Committee and chairman of the Beijing 2022 Winter Olympics Coordination Committee
The Winter Olympics promoted the popularization of domestic winter sports culture, and also promoted the implementation of urban sports infrastructure. Many representatives from Italy, the International Winter Sports Organization, and the International Olympic Committee delivered wonderful keynote speech videos. Italian Deputy Minister of Foreign Affairs and International Cooperation Mario expressed Italy’s support for China’s construction of Winter Olympic facilities and continued investment in sports infrastructure; member of the International Olympic Committee, chairman of the International Snowmobile Federation, and member of the Beijing 2022 Winter Olympics Coordination Committee Ivo Ferriani said that in China, “driving 300 million people to participate in ice and snow sports” has gradually become a reality.
In the roundtable dialogue session of the main forum, Peng Weiyong, deputy director of the Department of Sports Economics of the State Sports General Administration and first-level inspector, Tong Fude, the Czech Ambassador to China, Kolanin, Minister/Charge d’Affaires of the Finnish Embassy in China, Chairman of the Chinese Bobsleigh Association, Beijing Winter Olympic Team Zhao Yinggang, Deputy Director of the Committee’s Sustainable Development and Advisory Committee and Special Expert of the Winter Olympics Organizing Committee Sports Department, World Sports Leader-2000-2020 International Ski Federation Secretary-General Sara Lewis, Executive President of Sunac China and President of Sunac Cultural Tourism Group Lu Peng and other guests had an in-depth dialogue on the theme of “Blessing of the Winter Olympics, the ice and snow industry will usher in a’breaking the circle’ moment”, analyzing the shortcomings of the domestic ice and snow industry, summarizing past experience in international cooperation, and seeking breakthrough development. Scientific path. Director Peng Weiyong said that my country’s ice and snow industry is in a primitive form, with insufficient per capita space, lack of talents, and backward equipment. It needs to work together to promote improvement from three aspects: policy guidance, platform empowerment, and demonstration and leadership. Ms. Sarah Lewis said that the Winter Expo is a catalyst to better promote winter sports in China. Winter sports attract more young people to participate and form new sub-projects, which is a direction for future sports development.
Roundtable Dialogue: With the blessing of the Winter Olympics, the ice and snow industry will usher in a “breaking circle” moment
Gunter Pratt, Governor of Tyrol, Austria, Tong Fude, Czech Ambassador to China, Bai Minghao, Commercial Counselor of the Austrian Embassy in China, Wang Lu, Deputy Secretary of the Municipal Party Committee and Mayor of Jilin City, Jilin Province, Yulin Bureau of Industry and Information Technology Director Chai Xiaoping, Secretary of the Party Working Committee and Director of the Management Committee of the Changbai Mountain Conservation and Development Zone in Jilin Province, Wang Ku, and Xu Yuchang, Secretary of the Party Committee, Chairman and President of the China Economic Information Service, delivered keynote speeches. Zhang Li, vice president of Asia Data Group, released the “2021 China Ice and Snow Industry Report” on the spot, and Xu Yuchang, party secretary, chairman and president of China Economic Information Service, released the “2021 China Ice and Snow Tourism Index” and gave a wonderful interpretation.
From September 3 to September 5, about 200 guests from nearly 20 ice and snow countries around the world came to the Parallel Forum of the Winter Expo. Including Olympic City Development Forum, Sports Technology Innovation and Entrepreneurship Competition, Youth Ice and Snow Popularization Forum, Ice and Snow Trends Forum, Ice and Snow Tourism Development Forum, Ice and Snow Education Forum, Snow Resort Operation Management Forum, Stadium Design and Construction Forum, Ice and Snow Marketing Forum, Technology Winter Olympics There are more than 10 parallel forums including the forum, and the special promotion meeting of “Ski Paradise in the Rime Capital–Jilin City” .
2021 International Winter Sports (Beijing) Expo Olympic City Development Forum
For 6 consecutive years, the Winter Expo has used main forums and parallel forums as the main methods, focusing on the development difficulties and industry trends of the ice and snow industry, and launched a peak dialogue between high-end talents at home and abroad. Over the years, more than 600 international guests have participated, accounting for 50%.
In the major forums of the Winter Expo over the years, from the International Olympic Committee, the International Biathlon Federation, the International Snowmobile Federation, the International Curling Federation, the International Skating Federation, the International Ski Federation, the International Ice Hockey Federation, and the World Olympics Representatives of international organizations such as the City League, the Ministry of Sports and Culture of Finland, the Austrian National Olympic Committee, the Embassy of Finland in China, the Embassy of Switzerland in China, the Embassy of Austria in China, the Embassy of Italy in China, the Embassy of the Czech Republic in China, etc. Discuss the global ice and snow development opportunities with guests from domestic government departments, associations, and enterprises, and use the most cutting-edge industry insights and industry viewpoints to output industrial knowledge for the high-quality development of the global winter sports field.
Thomas Bach, President of the International Olympic Committee, Juan Antonio Samaranch, member of the International Olympic Committee and chairman of the Beijing 2022 Winter Olympics Coordinating Committee, and Ivo Feriani, chairman of the International Snowmobile Federation, etc. Representatives; Swiss Confederation President Doris Leuthard, Finnish President Shaoli Niinisto, Austrian Deputy Prime Minister Heinz-Christian Strach, Finnish Minister of Science and Culture Annika Sarri The leaders and officials of the ice and snow powers such as Ko; Gregor Juno, Mayor of Lausanne and Chairman of the World Olympic Cities Alliance; Myanie Duprik, Secretary-General of the World Olympic Cities Alliance; Yin, Deputy Mayor of Lillehammer, Norway Representatives of ancient Trussmen and other Olympic cities; Austrian ambassador to China Shi Difu, Finnish ambassador to China Su Hailan and other embassies and consulates in China. The diversified perspectives of promotion, industrial policy and urban development provide directional suggestions for the promotion and popularization of winter sports, and provide strategic references for the healthy and sustainable development of the global ice and snow economy.
Extensive international exchanges and in-depth industrial discussions, a large number of policy reference ideas and industrial development wisdom are produced in the “hall” of the Winter Expo. my country’s ice and snow economy is gradually forming a new pattern of dual-cycle development, and the entire winter sports industry chain worldwide The ecology is moving towards a new form of mutual benefit, sharing and common prosperity.
Inherit the spirit of the Winter Olympics and accelerate the popularization of winter sports culture
Over the years, the rich supporting activities of the Winter Expo have been welcomed by ice and snow enthusiasts and people in the industry with deeper links and stronger interaction. At the exhibition site of this Winter Expo, the world‘s top ice and snow brands, ice and snow companies actively participated in new product exhibitions and release activities, and simultaneously created strong experiential interactive demonstrations for the audience. Tanabe Sports created a snow and ice equipment show that included SWANS snow goggles helmets, SINANOHU ski poles, ERGO GRIP gloves and other ice and snow trendy products, and a new product launch event for new products in the 2021-22 snow season to debut at the Winter Expo, which attracted many audiences and industry professionals. Come to watch and inquire.
In addition, the “2021 International Winter Sports Leading Brands” selection was held on the evening of September 3, with three major awards including TOP10 ski resorts, annual popular winter tourism destinations, and international innovation and entrepreneurship brand awards, highlighting the role model power in the ice and snow field and releasing the ice and snow industry New drivers of innovation and development. The Sports Technology Innovation and Entrepreneurship Competition launched on September 4 mobilized a number of industry experts and top investors to attend, providing a stage for a group of cutting-edge companies in the fields of sports ice and snow, sports technology, and sports vision, as well as opportunities to gain capital. .
The Winter Expo will promote the display of new trends in the industry by creating new product display and release activities, building a platform for enterprise docking, and effectively empowering local characteristic industries, ice and snow enterprises to accelerate the development, and driving the ecological co-prosperity of the entire winter sports industry chain. Taking “Yulin Cashmere” as an example, Yulin, Shaanxi joined hands with local enterprises to participate in the Winter Expo in provincial and municipal groups, and carried out multi-faceted promotion of the local characteristic woollen industry and local brands through exhibitions, special promotions, cooperation signings, fashion shows, etc. . In September 2020, through the Winter Expo platform, the boss of Yulin Goat and the Beijing Organizing Committee reached a cooperation intention. At the beginning of 2021, the Meet Beijing Series Winter Sports Event Organizing Committee signed a contract with Yulin Sheep Leader Brand Clothing Operation Co., Ltd., and Yulin Sheep Leader officially became the platinum partner of the Meet Beijing Series Winter Sports Events. Representative clothing brands such as “Yulin Cashmere” regional brand and “Sheep Boss” based on their own product advantages and relying on the Dongbo platform, are successfully seizing the opportunity of the ice and snow track.
As a leading brand in China’s indoor ice and snow industry, Sunac Ice and Snow provides Chinese consumers with a four-season skating experience at their doorstep through the deployment of professional large indoor ski resorts across the country, and allows more Chinese people to participate in ice and snow sports through convenient and comprehensive ice and snow services. .
In addition to driving the ice and snow industry, the Winter Expo will also provide intuitive, easy-to-feel, and fun experiential and interactive supporting activities, as well as ice and snow + outdoor fashion shows, ice and snow outdoor equipment procurement festivals, ice and snow tourism festivals, etc., for ice and snow fans and the general public. Bring joy and benefits.
Taking the ice and snow + outdoor fashion show as an example, the passionate interpretation of professional models allows the public to quickly understand the latest trends in ice and snow. The ice and snow outdoor equipment procurement festival and the ice and snow tourism festival are not only for the audience to observe and experience, but also bring convenient and preferential purchase opportunities. . In addition, the Winter Olympics badge exhibition, Winter Olympics knowledge quiz, and other traditional ice and snow activities, such as ice ball, ice wood shooting, and ice pounding pill, fully meet the demands of the public to learn traditional winter sports culture.
The hosting of the International Winter Sports (Beijing) Expo is a solemn commitment Beijing made to the international community when it bid for the 2022 Winter Olympics. The successful holding of the annual Winter Expo not only fulfilled the promise of the Olympic bid, but also continued to help prepare for the Winter Olympics, promote the overall progress of China’s sports, and lead the vigorous development of the winter sports industry in China. The 2021 Winter Expo coincides with the early stage of the Beijing 2022 Winter Olympics. While helping the successful hosting of the Winter Olympics, it also provides assistance to solve the regional imbalance in the development of China’s ice and snow sports and contributes to the construction of a “healthy China”.
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