2021June 1, 2015, Shenzhen, China——On the eve of the opening of the 2020 European Cup, vivo officially announced the launch of the “Extraordinary European Cup, Make This Moment More” series of brand activities on June 1. Vivo has launched in-depth cooperation with UEFA. As the official partner of the European Cup in 2020, vivo will appear at the opening and closing ceremonies of this European Cup, using humane technology to serve fans to experience and support the game. With the help of the European Cup, the top event, vivo will accompany millions of spectators around the world to share extraordinary moments, conveying “the joy of humanity” and the beauty of sports.
Join hands with UEFA to fill the European Cup stadium with cheers and love
At 9 pm on June 11, local time, the 2020 European Cup, postponed due to the epidemic, will start passionately at the Olympic Stadium in Rome, Italy. As an international football event, the European Cup inspires fans all over the world with its unremitting struggle and sportsmanship in pursuit of progress. For the 2020 European Cup, vivo will become the first opening and closing ceremony naming partner in history, and the vivo mobile phone will also become the official mobile phone for the 2020 European Cup. Vivo will work with UEFA to create an unforgettable experience for millions of spectators around the world.
Due to the epidemic, many fans will still be unable to arrive at the European Cup. In order to narrow the distance between fans all over the world and the beautiful moments of the European Cup, vivo invites fans from all over the world to participate in the “Vivo Extraordinary Moments” cheering call and upload their cheers. With videos and pictures of, cheering and applause, vivo will bring the enthusiasm of hundreds of millions of fans back to the European Cup arena, break the limitation of space, and transfer their vitality and energy to the green field.
Ni Xudong, senior vice president and chief marketing officer of vivo, said that under the brand proposition of “Humanistic Joy”, vivo insists on being consumer-oriented and looks forward to establishing a deep emotional connection with users. Vivo is very honored to be able to work with UEFA to interact deeply with consumers in the European market through two consecutive European Cups.
In addition to bringing cheers back to the arena, vivo encourages fans to take pictures of the beautiful moments inside and outside the greenery, and record the vivid emotional expressions of individuals. With the opening of the event, vivo simultaneously launched the X60 professional video flagship in the European market, presenting the joy of the European Cup games to users with unparalleled clarity and image quality. UEFA Marketing Director Guy-Laurent Epstein said, “Football conveys happiness to thousands of fans around the world. We are very pleased to reach a strategic cooperation with vivo to close the distance between fans all over the world and the 2020 European Cup. We believe that Together, the two sides will create more extraordinary moments for fans and make more unforgettable memories.”
Reaching global influence, vivo steadily expands the global market
With its good reputation and performance in the European market, vivo, as the first opening and closing ceremony naming partner in the history of the European Cup, creates an unforgettable experience for audiences around the world. As part of the cooperation with UEFA, vivo will continue to interact with fans in a digital and humanized way, and use innovative products to empower traditional sports events and ignite football passion. Since announcing its official entry into the six European countries in October 2020, vivo has steadily expanded the European market. In February of this year, vivo entered the Romanian and Czech markets, and plans to cover more than 12 European markets within the year.
In order to better serve European users, vivo has established a global team composed of members from 16 countries at its European headquarters in Düsseldorf, Germany. Deng Li, Vice President of Vivo and President of European Markets, said that the diverse background of the European team is closely related to Vivo’s globalization strategy. Vivo hopes to use local thinking, local culture, and local management to serve consumers and better integrate into the local market. By respecting the needs of local European partners and local consumers, vivo is committed to localized operations and has also achieved good performance in the European market.
Vivo European team representative
Vivo’s global expansion is not limited to Europe. Since entering the international market in 2014, under the guidance of the concept of “More Local, More Global”, Vivo currently provides quality products and products to more than 400 million users in more than 40 countries and regions around the world. service. Vivo insists on serving localized users with localized thinking, localized cultural integration, and localized management. In the steady expansion of the global market, vivo insists on design-driven and user-oriented, and brings the most innovative technologies, products and services to more global users.
The above picture is from Aiyun Information
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