Apple’s smartphone sales fell 10% last quarter, according to market research firm IDC, with sales in China taking a sharp decline. The company has been facing challenges in China due to nationalism, a tough economy, and increased competition. Despite the decline, Apple has been recognized for its resilience over the past four years, overcoming supply chain issues and macroeconomic challenges.
Samsung has reclaimed its position as the leading smartphone manufacturer after Apple briefly held the top spot last year. IDC expects Android to grow at twice the rate of iOS this year, with Samsung holding approximately 20.8% of the market share in the first quarter of 2024. Chinese manufacturer Xiaomi accounted for 14.1% of the market share.
While Apple and Samsung are expected to maintain their dominance in the market, the resurgence of Huawei and other Chinese companies like Xiaomi and OPPO/OnePlus is likely to continue. Chinese consumers are increasingly turning to domestic brands, impacting Apple’s market share in China.
Despite competition and challenges, Apple has not articulated a strong message about artificial intelligence, a key focus for many technology companies. Samsung, on the other hand, has already incorporated AI advances into its recent flagship line, the Galaxy S24. As the smartphone market shows signs of recovery, Samsung is well positioned to continue growing with its focus on AI technology.