comments expresses the writer’s opinions.
THE MONEY WILL NOT COME first in football, they come as a consequence of good work. If you are good enough on the field, the opportunities for financial success become ever greater. That’s just how it is.
If you are old enough, you will surely remember Rosenborg’s enormous growth over ten years in the Champions League, and the total domination that followed.
If you have been following along in recent years, you will have probably noticed how Bodø/Glimt has become rich in sporting success.
It’s about having a well-thought-out and good plan/philosophy, believing in it, standing by it and doing the right things, regardless of periodic fluctuations.
And:
Once it works, it is important to stay on course.
also read
This week, even the RBK fans should cheer for Molde
IT WILL NOT by itself, but can disappear faster than anyone realizes. Again, look at Rosenborg. They had the bay and both ends in Norwegian football. Then everything disappeared.
The reasons are many, but the common denominator is poor craftsmanship over time, especially on the management side.
When the cobbler abandons his last, history tends to tell us how it goes.
In 2018, Rosenborg was Norway’s dominant club, newly promoted Bodø/Glimt was number 11 in the Eliteserien.
Six years later, absolutely everything has turned upside down.
MortenP
Morten Pedersen is a football and sports commentator and editor and publisher of the football magazine – 4-4-3 Gatelagmagasinet.
YOU MUST NOT have money to succeed as a football club. But it helps when you’ve earned them. As soon as you have the financial opportunity to look up in the transfer market, you have acquired a great advantage.
Just as it helps to have a financial foundation, as Kjell Inge Røkke has given Molde through long-term loyalty.
If you earn three-digit million amounts on top of that, as MFK has done through good results in Europe, the advantage is self-evident.
BODØ/GLIMT AND MOLDE are in a special position in Norwegian football at the start of the 2024 season. In the bank there are these two clubs against røkla. It can quickly become like that on the pitch as well.
Where others have to turn their backs and gladly sell cornerstones when an offer comes they can’t say no to – alternatively sell to keep the numbers in the black if possible – Bodø/Glimt and Molde have the freedom to “do what they want”.
Bodø/Glimt’s extension of Albert Grønbæk’s contract – instead of cashing in a significant net profit by selling the Dane to MLS for over one hundred million kroner – is a choice of that type.
ARE GOOD SUPPORTERS the team’s twelfth man, financial freedom is the thirteenth. Money in the bank cannot be underestimated. If you manage them correctly, it can mean further growth and strengthened athletic muscles.
It’s about orienting oneself in the present, understanding and accepting football’s development, and knowing that what was good yesterday probably won’t be good enough tomorrow.
The horror’s examples of exactly that are many.
ROSENBORG LIVED LONG on its success, in parallel with investing in the club and the infrastructure. Until it was no longer enough to win, the club was virtually unbeatable in Norway.
The problem at Lerkendal was that they does not managed to keep up with the times, and in a sense tried to go backwards into the future.
Of all the common sense theories Nils Arne Eggen had taught them, the one about looking ahead was completely overlooked.
It has cost Rosenborg the most, and today RBK is just one of many clubs with financial problems.
That can also be the case.
also read
Bodø/Glimt has inflicted an inferiority complex on Rosenborg
ECONOMIC POWER IS a luxury in football. It can solve things you otherwise didn’t think possible. That is the situation for Bodø/Glimt and Molde at the start of the 2024 season.
The class divide is for all to see, and most likely also growing.
Good craftsmanship on top of fundamental financial security (Molde) has made the clubs rich.
But the pitfalls are many, it will always be like that in football, and nothing is impossible.
If you’re looking for excitement before the start of the series on Easter Monday, you’ll find it there.