Wey is the premium brand that began its activity in 2016 with the aim of placing itself at the top of the Chinese group Great Wall Motors, the largest suv manufacturer in the world for over a decade. Wey, on the other hand, has recently made its debut in Europe at the Munich Motor Show, confirming future plans not only to start selling cars in the Old Continent starting from 2022 in Germany, but the intention to build also a factory still in German territory as well as extending its presence in Europe with both research and development activities.
Launched in 2017 at the Guangzhou Motor Show
The Wey brand was first heard of in 2017 at the Guangzhou Motor Show, but now it seems that the time has come for a credible Chinese carmaker to really successfully enter the European automotive market and not just one. presence. Yes it’s true, the Wey Coffee 01 has a decidedly strange name, but everything else starting with the details of this premium SUV is to be taken very seriously. Electric car buyers so far have proven to be much more brand independent than more traditional car buyers.
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An opportunity for new brands on the market
Technology, range and price all seem far more important than what’s under the hood among electric buyers, which is why manufacturers like Hyundai with Kona Electric and Kia with eNiro have been successful. Tesla is a stand-alone case. but now the Californian brand has to deal with a competition never seen before. This shows how ripe the moment is for the debut on the electric car market not only for those brands that are not only very fashionable, but above all for newcomers like Wey.
The choice of an electric is more of substance
If, in fact, the Coffee 01 is a plug-in hybrid, but it is the one with the largest battery and the longest range of all, but it is a precursor to a whole range of electrified models yet to come. Wey proposes itself as a premium band and will offer various offers on the European market, both premium, but not only and with a lot of technology available and thus question the more traditional brands both in terms of range and above all price. All this seriously question the offer of the current premium brands.
The electric car has changed the cards
Over the past decade, manufacturers such as Audi, BMW and Mercedes or even Volvo have produced more and more new models and made ever greater profits. However, one cannot ignore the fact that electric cars in general offer a more generalized driving experience than the brand they come from. Driving a premium sedan with a thermal engine and therefore of a more traditional type guarantees, on the other hand, a clear difference from one brand to another which, however, is not so evident when it comes to electric propulsion.