Mercedes-Benz to Build Luxury Residential Tower in Miami’s Brickell Neighborhood
The Miami real estate market is set to reach new heights with the announcement of Mercedes-Benz’s first residential tower in the United States, Mercedes-Benz Places, in the iconic Brickell neighborhood. The luxurious 67-story tower, a collaboration between Mercedes-Benz and JDS Development Group, aims to deliver a unique living experience that combines luxury, sustainability, and innovation.
With nearly 800 residences, 200 hotel rooms, and over 250,000 square feet of office space, Mercedes-Benz Places will offer a range of properties starting at $550,000 for studios and up to $4 million for three-bedroom apartments. The tower will also feature amenities such as health and wellness facilities, a 174-room hotel, and electric car charging stations, in line with the brand’s commitment to sustainability.
Designed by SHoP Architects and Field Operations, known for their work on New York’s Highline, Mercedes-Benz Places will include the largest green area in the Brickell neighborhood, reflecting the brand’s design philosophy of “sensual purity.” The project is expected to be completed by 2028 and aims to set a new standard in luxury housing and sustainability.
This project is part of a growing trend of luxury automobile brands entering Miami’s real estate market, with projects like the Porsche Miami Design Tower and the Aston Martin Residences already making waves. Mercedes-Benz Places is poised to become an iconic landmark on the Miami skyline, showcasing the potential of collaborations between luxury car brands and the real estate sector to innovate urban living spaces.