Sky, the tender for the European media account, including Italy, is underway
Sky opens a tender for the assignment of its European media account: planning budget and media strategy for the UK, Ireland, Italy and the DACH region (Germany, Austria and Switzerland). According to Campaign, The Aperto Partnership is managing the review process.
Sky’s media account in Europe is currently owned by EssenceMediacom and in Italy it is owned by Wavemaker (both agencies are from GroupM, WPP) led by Luca Vergani
The last revision was in 2017 and did not involve Italy. In addition to the winner MediaCom, there were also Zenith from Publicis Groupe and Carat from Dentsu. According to Campaign’s estimate, Sky’s advertising spending on the continent is around 550 million, of which almost 300 in the United Kingdom alone. The value of planning in our country would be around 60 million as a rough estimate.
In recent days in Italy, Sky Mobile has launched a new communication campaign with Alex Del Piero protagonist (qui lo spot). While on the front Sky Fiber and Elodie the testimonial.