Vodafone is attacking the most expensive trick in the mobile phone industry

Telefónica switched all its customers in one fell swoop in 2009. Vodafone, on the other hand, is taking a step-by-step approach and initially only allowing 50,000 customers to benefit from the improvement. Industry circles suspect that Vodafone’s “Sub to Sim Only” campaign is more of a targeted sales measure to keep customers who are particularly willing to change. Vodafone rejects this: “Even if the procedure is standard in the industry, we would like to systematically adapt the form of billing for our customers,” says Vodafone. The aim is for customers to automatically switch to a Sim-only tariff after the end of the 24th month of the contract: “Such a change requires numerous systemic adjustments, which we have already initiated,” says the press office. In the first step, customers who are currently in the 24th month of their contract would be switched over, and then other customers would gradually be switched over. Vodafone wants to inform affected customers at an early stage.