Acqua di Parma Caffè arrives in Milan, an environment dedicated to sharing and emotions that celebrates the launch of the maison’s new Colonia CLUB. Inside the Acqua di Parma Caffè every detail recalls the new fragrance, an eau de cologne, whose initials stand for Community Life Unique Bond.
To define the atmosphere, an arched loggia and a rope, elements that recall the images of the campaign shot by photographer Koto Bolofo, where three young boys are immortalized in a moment of pure fun. distinct spaces: an internal room, a veranda with details in Acqua di Parma yellow and an outdoor area characterized by golden fruits and luxuriant Mediterranean plants.
The furnishings by Poltrona Frau make these rooms welcoming. A collaboration that continues after the launch of the Smart Home Diffuser and the Car Diffuser. The Italian style also emerges from the hand-woven linen tablecloths made in collaboration with Luxury White, a brand of Lucia Cavaliere who in her Milanese atelier re-elaborates a family tradition dating back to 1890 in a contemporary key, from dishes made exclusively by Manifattura Geminiano Cozzi of Venice, with an eighteenth-century decoration in shades of yellow, white and black, the iconic colors of the maison.
The maison’s temporary café will host events open to the public by reservation. It will be possible to discover the new Colonia CLUB in a masterclass dedicated to the art of perfume and participate in My Next Book, a literary meeting presented by Caterina Balivo to discover the latest literary work of Guido Maria Brera. Music, combined with poetry and wine, will give life to Parole al Vino, a literary story with Francesco Quarna, DJ and winemaker, and Maurizio Rossato, author of Parole Note and radio director of Catteland and Il Volo in the morning.
Il Profumo di Papa, dedicated to the little ones, is an olfactory laboratory curated by Kikolle Lab where experimentation, play and imagination will guide children to the discovery of perfumes to celebrate Father’s Day. The meeting Scatti d’Autore with Maurizio Galimberti will be dedicated to photography enthusiasts, a workshop to learn the technique of photographic mosaic. With I Colori della Primavera, Acqua di Parma will celebrate the arrival of summer together with the designer Vincenzo Dascanio, who will reveal how to create fragrant bouquets with the iconic hat boxes of the maison.