Tech dealer Ebuyer used the social listening tool, Linkfluence, to find the most popular car brands in each European country, and attempt to rank the most coveted and desired cars. Well, in Italy we are crazy for Ferrari, but at the top of Europe there are BMW and Mercedes, as the most popular.
This is no surprise, considering that when it comes to cars, things get personal and therefore the choices reflect our values, our lifestyle and even our personality. Obviously, with their rich history of automotive development, German companies BMW and Mercedes dominate the podium. The surprise, or curiosity, is to see Bugatti as the most popular brand in Estonia.
At the end of the research, this is the analysis by Andy Roberts, Ebuyer E-commerce Director: “Many of us have brands to which we feel a strong loyalty. With social media that allows two-way communication between brand and consumer, now more than ever we can really interact with brands and feel part of a community. “