Since mid-June, major men’s wear shows have been staged in turn, until last week’s Pitti Immagine Uomo ended, and the 2022 Spring/Summer Men’s Wear Week finally came to an end. The “Digital Fashion Week” online show model is still continuing, but as life returns to the right track, some brands such as Dior choose to bring back the nostalgic traditional catwalks.
This season’s major fashion weeks are splendid, with both eye-catching new season items and eye-catching joint series. The “Unisex Neutral” trend is still spreading. The “Rave” subculture, which is favored by fashion houses such as Louis Vuitton and Loewe, shines brightly. The cooperation of Louis Vuitton x Nike and Dior x Travis Scott can be said to be unprecedented. Occupy the topic degree. This time, HYPEBEAST will count the highly overlapping fashion elements on the 2022 spring and summer show for you, and capture fashion trends worthy of reference from the details.
Pink
“Pink” is a feminine color in the traditional impression, which is not common in men’s clothing. But at this Paris Men’s Wear Week, brands such as Louis Vuitton, Dior, Jil Sander, etc. coincidentally embellish this bright color in the new season series. Pink suits, knitted sweaters and other items, in addition to meeting the 22SS’s full spring and celebrating the renewed vitality, also reflect the spiritual core expressed by these brands, such as the “Rave” culture tributed by Louis Vuitton and praised by Jil Sander His personal style and freedom, and Loewe’s young and interesting self-expression. Friends who have a high degree of color acceptance can pay attention to pink items.
Denim On Denim
Denim On Denim, that is, the top and bottom are all Denim single products. As a timeless outfit that is very suitable for spring and summer, because of the characteristics of Denim fabrics, this color matching will not look too dull. In this season’s show, in addition to Y/Project, which is good at using Denim, brands such as GmbH, Maison Mihara Yasuhiro, Facetasm, etc. have all appeared with a full set of Denim Looks. Perhaps Kanye West’s denim shirt stacked with jeans came out on the street earlier, indicating that this trend is about to “return.”
V-Shaped chevron pattern
In the early 2010s, this kind of large V-shaped pattern with strong vision and highlighting the male image was quite popular. Among them, Neil Barrett is a typical representative of the use of “V”-shaped printing. After a period of silence, Dries Van Noten brought it back to the 2022 spring and summer show. Coincidentally, Jil Sander, who has always been known for his minimalism, also uses a big “V” in the new season series.
Monochromatic
“Monochromatic” is a dressing technique that is not uncommon in life, but the frequency of its appearance in this season’s show can not help but attract people’s attention. From Milan to Paris Fashion Week, in addition to 1017 ALYX 9SM, Rick Owens and other popular Monochromatic generations, Louis Vuitton, Fendi, Lanvin, Rhude and many other brands have added Monochrome Look to their new season series. One can’t help but wonder whether the popularity of monochromatic outfits will usher in a new height.
Knit Vest knitted vest
The warm touch of knitted fabrics is slightly inconsistent with spring and summer, and “Knit Vest knitted vest” is usually a style that appears on the autumn and winter show. I wonder if it was inspired by the Kiko Kostadinov 20FW Hype single product-Nash Intarsia Vest, which was inspired by players wearing short sleeves in spring and summer. In this season’s show, Dior will use a knitted vest covered with Monogram as the main style, with Namacheko. It’s like a sweater vest knitted by my grandmother. Luke & Lucie Meier couples have a special liking for this style. The two brands at the helm, Jil Sander and OAMC, also launched knitted vests.
Skirt
Earlier, Virgil Abloh mentioned in an interview with HYPEBEAST that “the choice of clothing should not be limited.” He also practiced his own fashion concept, adding multiple skirts to the Louis Vuitton show this season. In addition, it is not surprising that the mysticism brand Boramy Viguier, which draws inspiration from medieval culture, uses skirt elements (skirts are the mainstream men’s clothing in the Middle Ages). This is also reminiscent of the setting of the protagonist “Gender-Fluid” in the popular drama “Loki” nowadays. Perhaps, the concepts of “neutral” and “mixed men and women” are the mainstream aesthetics in the future.
Raincoat
It is rainy in spring and summer, and functional clothing is gradually being added to daily wear, so it is not difficult to understand that “raincoat” appeared on the 22SS show. In addition to 1017 ALYX 9SM, Prada and other fashion brands that are good at introducing functional elements, Hermes and Dries Van Noten also brought raincoats into their own series. This is a great boon for those friends who suffer from the rainy season and don’t have a style to match.
Western Cowboy Western Cowboy
As mentioned above, the full set of Denim has become a major trend, and the western cowboy style of the same origin has also blown into the 2022 spring and summer show. Y/Project incorporates western-style embroidery elements into jeans, and GmbH also adds iconic piping in denim clothing to modern silhouettes. Virgil Abloh combines the “Cowboy Boot Cowboy Riding Boots” that has appeared in its own brand Off-White™ many times before and the popular Louis Vuitton shoe Trainer.
Collaboration joint cooperation
The collaboration of Y/Project x FILA and other fashion brands x sports brands at this Paris Fashion Week is nothing new, but some collaboration series that break through imagination are still pleasantly surprised. For example, Louis Vuitton and Nike’s “Century Joint”, several Air Force 1 models of cooperation between the two sides became the focus of the show. On the other side, Dior Men, under the leadership of Kim Jones, chooses an artist to collaborate with each season, but this time the subject has become a popular Rapper. This collaboration series called “CACTUS JACK DIOR” incorporates iconic Travis Scott symbols such as brown and cactus, bringing the show back to the musician’s hometown of Texas, USA, and this is Dior’s first collaboration with a musician Create a complete series. Presumably, major fashion houses have realized that the public is accustomed to “co-branding”. In order to break the dullness and continue to explore the possibility of co-branding objects, it is bound to become the next fashion trend.
The fashion trends felt from these seasonal fashion elements can not only be used as a reference for clothing, but also can be glimpsed, focusing on subcultural groups, feeding back street culture, breaking the “dimension wall” of joint cooperation, and redefining the level of fashion. The concept of “gender” has become the main theme of today’s major fashion houses. At the same time, the crusade against “cultural appropriation” and “co-branding proliferation” is endless. But it is undeniable that these measures have indeed injected new vitality into the fashion circle, and have also allowed more young people to pay attention to the works of fashion designers and the culture they convey.