ROMA – From cars, to space, to restaurants, word of Elon Musk. Tesla’s visionary number one has kept his promise, formalizing his intention to shortly open a chain of restaurants, recognizable by the famous T of his cars. An international brand linked to the food industry worth several million dollars that has already ended up on the desk of the executive of the US Patent Office, where reference is made to both on-site restaurants and takeaway and self-service. Pandemic teaches.
Being ahead of the times is an essential habit for Tesla’s CEO, to the point that he has already chosen Santa Monica as the place to build the first of the many Tesla-branded restaurants. A site where, among other things, there is an important charging station – coincidentally – for electric cars. The only one who at the moment dared to cool Musk’s enthusiasm was Hans Röckenwagner, Chef and CEO of the Röckenwagner Bakery Group, a famous Californian restaurant chain.
From the top of his experience in the food sector, he wanted to warn the owner of the car manufacturer that there will be many bureaucratic obstacles that will stand in the way of his project, starting from the time required to obtain permits, ranging from 6 to 9 months. Elon Musk’s ace in the hole could be his brother, a longtime restaurant chain owner.
.