The Italian cosmetics market is expected to return to pre-Covid19 levels already this year to reach an estimated growth of 17% in 2025 compared to the turnover of 2019 with the luxury products segment leading the way. The sector analysis comes from 2021 Cosmetic Report of 24 Hours Research and Studies that for the beauty market expects a global increase in the coming years both in Europe (+ 21% in 2025 compared to pre-pandemic values) and in the world (+ 32%).
News of the 2021 edition is the focus on the e-commerce channel and on organic and green cosmetics which in 2020 reached a demand of 1.6 billion in Italy. According to estimates, natural products will have a growth in turnover of 44% between 2019 and 2025. Retail demand shifts to digital channels: online sales are expected to grow between 38 and 44% in Italy in 2021, after scoring + 42% in 2020.
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In the new report dedicated to the cosmetics sector, 24 Ore Ricerche e Studi – the structure of the 24 Ore Group that analyzes the various sectors and markets from an economic and financial point of view – presents the analysis of the main quantitative evidence and key numbers to frame the sector in the reference economic and financial context.
Starting from the Italian market, the Research Department of the 24 Ore Group has developed research at European and world level – in addition to Italy, Europe (France and Germany), the world (United States, China, Japan) – and has taken into consideration the more relevant historical balance sheet data for the top 20 companies in Italy, the top 30 in Europe and the top 50 in the world, and for listed companies the consensus estimates of the analysts on the future are also indicated. The study also includes an overview of the main economic figures relating to this sector, in particular import / export of the cosmetics sector.
In the 2021 Cosmetics Report there is also an outlook of the sector by Strategic Management Partners, while, by Valuecube, the sample company of the sector subjected to analysis is “modeled” to allow any company in the same sector, regardless of class dimensional, to check their parameters and deviations from the benchmark.