Reebok Fires Back at Nike with Launch of New Training Shoe
In response to Nike’s recent release of the Metcon series of multi-functional training shoes, Reebok has launched a new shoe model, the Reebok Nano X4, and released an official trailer to showcase its capabilities.
The trailer, titled “Important to the elite CrossFit experience,” takes a direct shot at Nike’s 2021 Nike Metcon 7 ad, which downplays the significance of using shoes for training. The move is seen as a direct response to Nike’s marketing strategy and a way for Reebok to assert its dominance in the training shoe market.
The rivalry between Reebok and Nike dates back to the 1980s, when the two brands were competing for dominance in the market for white leather sneakers. The competition between the two brands has only intensified since then, with both companies vying for the top spot in the athletic footwear industry.
Reebok’s latest move is seen as a bold assertion of its position in the market and a clear message to Nike that it is not backing down. With the launch of the Nano X4 and the release of the official trailer, Reebok is making it clear that it is ready to take on Nike in the training shoe market.
As the competition between the two brands heats up, consumers can expect to see more innovative products and aggressive marketing strategies from both Reebok and Nike in the near future.