Since being selected as the hot word of the year last year, urban people have never stopped discussing the term “inijuan”. The resistance to involution anxiety makes people long to go out and embrace nature. GXG, known as “one of the fashion brands that understand young people best” by the outside world, has returned strongly with the “Youth Down Manufacturing Bureau” 2.0, and is a voice for China’s “youth down” with the concept of “live and go wild”.
The GXG 2021 winter new product show will open on October 18, when GXG will lead urban youths to understand the charm of outdoor “light life” and to find their own “youth” attributes. It is reported that in addition to the debut of the new product, the big show will also invite a number of heavy guests to sit and talk about fashion, creating an immersive outdoor multi-scenario show, and simultaneously live broadcast on Douyin, video account and Tmall channels, which is a fashion hobby. The audience brings a unique visual feast.
(Poster of GXG2021 Winter New Product Launch Conference)
Unlock new gameplay outdoor live broadcast opens a new chapter of immersive show
In order to convey the concept of “pro-life” more vividly, GXG put aside the “pure visual” form of the traditional big show, and wanted to bring an all-round sensory feast.
In the design of the show, GXG will truly enter the outdoors and start a journey of “urban outdoor pro-life”. Models will be transformed into “urban travellers”, wearing GXG super down items, weaving outdoor fashion in pure outdoor scenes New inspiration.
At the same time, in order to create a real atmosphere of walking outdoors, GXG will also set up a “pro-life camping theme live broadcast room” for the first time outdoors, inviting young actors/brand friends Bi Wenjun, talk show star He Guangzhi, and fashion blogger Anny fan Together with the internationally renowned down designer Chen Peng, witnessed the release of GXG’s new winter products. Trend representatives of different identities will share try-on and recommend new products from multiple perspectives, and talk about their unique insights on outdoor fashion.
(The celebrity official announced to be a guest in the live broadcast room of the big show)
This time, GXG “Youth Down Manufacturing Bureau” 2.0 has been fully upgraded, with the theme of “Living in the Wild, Going Wild”, through creating an immersive show, and joining hands with young people to embrace nature and enjoy life.
Tear off the old label, GXG new product upgrade leads the new pattern of down trend
Last year, the GXG Youth Down Manufacturing Bureau broke the conventional cognition that “down is destined to be used to keep warm” with fashion trends and avant-garde technology designs. The use of down as a fashion element in all kinds of clothing can be described as a great event. Down upgrade”.
It is reported that this year GXG continues to subvert the public’s impression, innovatively use sub-zero down lint-free technology, and launch down jackets that can keep warm without down fillings. Breaking the convention again, it will bring a variety of cutting-edge down items, and strive to meet the daily “urban dress.” This time the GXG new product launch show will bring new expectations to everyone on the product.
It is worth mentioning that for the third time this year, GXG teamed up to push the down jacket design to the extreme – Chen Peng, once again colliding with a unique new work.
As an internationally renowned designer specializing in down, Chen Peng has always been sought after by the fashion circle, and is a designer favored by well-known domestic and foreign artists such as Lady Gaga, Rihanna, Angelbaby, and Jolin Tsai. , Its design proposition of respecting self-individuality and GXG’s exploration in the field of pioneer down culture coincided with each other, which contributed to the three consecutive years of cooperation between the two and jointly launched the fashionable and practical Chen Peng series. It is reported that in addition to the continuation of Chen Peng’s previous design style and iconic large-profile features, this series also uses a large number of deconstructed splicing designs to make the down items more fashionable and “youth”. It will also be the show of this time. There is a big bright spot.
(GXG CHENPENG series)
Based on the younger generation, GXG Youth Down Manufacturing Bureau is upgraded again
According to statistics, the size of my country’s down apparel market will exceed 160 billion yuan in 2021, and down apparel will continue to usher in a golden period of development. At the same time, down jackets have evolved from a single “warm clothing” to a multi-functional “fashion item”, becoming a fashion bridge between the outdoors and the city for young people.
As a leader of young pioneer down culture, GXG is well versed in it. In 2020, it established the “Youth Down Manufacturing Bureau” IP, and through the “crowd-goods-scene” trinity structure, it has deep resonance and exchanges with young people.
In the face of the Z generation, which is rapidly occupying the dominant consumer power, GXG is based on the trend design pursued by the young circle, seizing the preferences of consumers, continuously integrating the current popular culture and lifestyle, narrowing the distance with them, and the full blossoming of social platforms. , To achieve a wider penetration of the public circle; for products, GXG always adheres to the ingenuity of design, avant-garde concepts and cutting-edge technology are constantly upgraded, breaking through the concept of traditional down, making it more fashionable and functional , So as to meet the needs of consumers traveling between the city and the outdoors. In the age of traffic where interest is paramount, GXG gathers celebrities, designers, and other big names that are beloved by young people. Through the popular live broadcast format, it strongly creates an immersive show that awakens all senses. It also links with Meitu, Ctrip, and Kazakhstan. Hundreds of major brands such as La Travel jointly released creative outdoor theme posters to jointly awaken the inner desire of urban people for freedom and outdoor, and follow GXG to get close to nature and explore the unknown.
(Poster of in-depth cooperation with Baida Blue V)
In the fast iterative fashion circle, new consumer categories and trends are changing rapidly. GXG is deeply engaged in down jacket product design innovation, keen fashion sense, and captures market demand to define “youth down”.
The return of GXG with Youth Down Manufacturing Bureau 2.0 this time, once again demonstrated its ultimate ingenuity in the down field. On October 18th, follow the GXG official platform live broadcast room: Douyin @GXG Men’s Wear; video number @GXGFashion; GXG Tmall official flagship store, get close to the outdoors and start a different fashion in the winter of 2021.
If you want to know about GXG 2021 winter new products in advance, you can also search on Weibo and follow the #GXG青年羽绒制造局#2.0 topic.
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