Italian Outdoor Brand ROA Unveils 2024 Spring and Summer Series
The renowned Italian outdoor brand, ROA, has just launched its highly anticipated 2024 spring and summer series. This season’s advertising campaign, shot by photographer Anders Edström, perfectly captures the brand’s heritage and tradition that originated in the picturesque Forcella della Roa mountain range in the Dolomites of the Trentino Alto Adige region in northern Italy.
For this year’s campaign, the stunning imagery was captured at the Briol Hotel on the meadows of Val d’Isarco, beautifully showcasing the brand’s roots and connection to nature.
ROA’s latest collection embraces an outdoor and hiking-focused aesthetic, offering a wide range of gear including quilted down vests, furry vests, nylon windbreakers, shorts, hats, Vibram-soled loafers, and other performance footwear. The collection is available in natural shades such as olive green, wheat, taupe, cream, ice blue, slate gray, and black.
Enthusiasts of the brand can now get their hands on the first wave of ROA’s new 2024 spring and summer series, which is currently available on the brand’s official website. For those interested in the latest offerings, it is recommended to keep a close eye on the brand’s website for updates and releases.