For the first time, Huajiao Live has joined forces with MojiWeather, the whole network live broadcast + cool live, so that the volume of the “35°C Plan” has been expanded again. Chinese pepper will accompany you with ink for a summer and become the emerging cool and refreshing summer keyword in 2021.
Anchor Hi Sing and Cool Party Detonated Online and Offline
In the scorching summer, in addition to ice cubes and cool drinks, music is also a good way to relieve the heat. The “35°C Project”, which has accumulated popularity for seven years, has innovated its gameplay for the first time this year, launching a cool party with the theme of “35°C is the restless sound of the strings”. In this three-hour summer party in the music industry, the well-sung huajiao live golden girl and jade girl sang to their heart’s content, and the super-A sound line brought intoxication and coolness to the online and offline audiences.
On the hormonal rock stage, the popular anchor Yang Zaozao with flames and red lips is beautiful and rusty. She sings “I Have an Apple Hide-and-Go-Seek” with a charming voice, and expresses her persistent musical attitude for many years by playing the piano. “Running against the wind, blazing the sun”, the treasure female anchor of the Huajiao platform is well-deserved.
“I use rap to express my attitude, because this way I can make you remember my appearance”-principal zo, who has entered the Huajiao live broadcast platform as an original Rap singer, also made a handsome appearance in this cool party. Face value + rap, really is one of the male gods of the Huajiao 2020 Summit, hiphop and popping are not a problem, too many fans like his pulling look.
On the same stage with many top bands, the Huajiao anchor who attracts fans with his strength has revealed a dazzling star fan.
Huajiao Live 101 official direct to enjoy “high temperature benefits” without leaving home
In addition to the host of Huajiao Singing General, Second-hand Rose, Mandala Band, Picking up the Forest Band, TY-23 Band, Amber Bug Band, Hollow Radio Band, Prince Band, and other music styles including national style, heavy metal, lyric, etc. The cool party definitely has the sense of sight of the top domestic music festival.
The complete live broadcast of the music party is conducted by Huajiao Live in the 101 official live broadcast room. For users on the station, they can chase a lively music festival with a crowd of big names without leaving home and without buying tickets. The online “high-temperature welfare” that was so refreshing to my heart.
As the leading platform of the pan-entertainment live broadcast industry, Huajiao Live has been expanding the content boundary and enriching the “live +” content matrix based on user preferences. “Live + concert” enthusiastically releases the value of the platform and brings unexpected summer surprises to users.
Strong co-branding “hand in hand” to leverage incremental users
Since its birth in 2015, the “35°C Plan” of Ink Weather has evolved from a brand event to a well-known summer marketing IP across brands and fields. Many well-known brands and companies have joined it for the public. Hand in hand to send the summer cooling “cooling gift package”. In the luxurious “circle of friends” where the weather with ink stains can be described as luxurious, Huajiao Live has joined forces this summer and joined forces to introduce the refreshing breeze of the live broadcast industry to the “35 Degree Plan”.
The “35°C Plan” focuses on the needs of different scenes such as food, travel, and entertainment under the high temperature scene in summer, and uses multi-brand linkage to be considerate and caring for users in an all-round way. Huajiao is added as the leading platform for live broadcasts, and the event The radiation range of the product is introduced from offline to online, which further realizes the seamless link between users across brands.
Watching live broadcasts and watching the weather are both inseparable lifestyles of the current fashion crowd. The double benefits brought by the cross-industry “hand in hand” between the pepper live broadcast and the ink weather will inevitably open up their own user groups on both sides, leverage growth, and achieve mutual integration.
Huajiao creates summer-limited IP innovative scene services in progress
Romantic summer, why cool off? Huajiao Live is continuing to explore creating its own summer-limited IP, and strive to provide users with more summer entertainment options in innovative scenarios.
In addition to joining the “35°C Plan” with Ink Weather this year, Huajiao Live’s “old” summer limited IP “Huajiao K Song Night” has continued to sing on summer nights since 2018. In the past four years, it has traveled almost all over the country from south to north. Internet celebrity cities. As the first street music interactive live broadcast variety show in China, “Huajiao K Song Ye” invites well-known platform anchors to lead K song face-to-face “pet fan”, build a blooming stage for ordinary people and continue to sink to more cities, becoming a trend everywhere. The new scenery of people punching in summer nights.
Innovative summer, the more beautiful the night. The night provides another vertical space for the development framework of “Live +” of Huajiao. With the iteration of users, Huajiao live broadcast will usher in more and more young people born in the 00s. Pan-entertainment live broadcast will be more flexible from online to offline, and innovative scenes that are willing and brave to cross-border will surely bring a win-win situation for word of mouth and the market. !