The top designer housing design fee will reach 3,000 yuan per square meter. The price of big brands and their sub-line brands will be ten times different.
May 06, 2022 10:14:45
Source: Daily Life
Author: Wu Haiou and Wang Xiaochen
Life News reporter Wu Haiou and Wang Xiaochen
Recently, CCTV’s hit drama “A Covenant of a New Home” aimed the camera at the home improvement industry, and the industry stories shown in the play also caused heated discussions. For example, the popular home improvement designer “Chen Xi” played by Ou Wang in the play, her design fee is 1,000 yuan per square meter. Is it “astronomical” in real life? “Chen Xi” said “You can have your own ideas, but I don’t have to accept them.” It sounds very personal, but do designers really talk like this in life? Also, is it common for the construction team to arbitrarily modify the design and use shoddy materials as shown in the play?
Recently, the reporter interviewed Sun Hongwei, a designer who has been in the industry for more than 30 years, and Xiaowei, who has been in the industry for more than 10 years. He listened to them combining the plot to restore the real life of home decoration designers, and what “pits” we should pay attention to in decoration.
Is the design fee of 1,000 yuan per square meter expensive?
“Top designers will reach 3,000 yuan per square meter”
Pan Yueming, who plays the manager of an interior decoration company in the play, is actually a foreman. They take care of the decoration and help with the design for free. The design fee of the popular designer “Chen Xi” played by Wang Ou is 1,000 yuan per square meter. Can’t help but make the audience curious, what is the real income of home decoration designers?
In this regard, Xiaowei told reporters that the vast majority of practitioners in this industry are graduates of interior design. After joining the decoration company, most of them will be arranged to do business and run the market. They are called “designers” to the outside world. In fact, the focus of work is to attract customers and negotiate orders. They do not charge customers a separate design fee, but the salary offered by the company is basic salary + design commission + rebate + performance, etc. Among the graduates with strong learning ability, they will become designer assistants, and then they will be led by designers to train step by step to become qualified interior designers. “The so-called professional independent designers must master both home decoration and tooling. Tooling is the design of public spaces, including office, catering, commercial, outdoor space, etc., which is a more test of the designer’s ability than home decoration.”
Sun Hongwei, who has been in the industry for more than 30 years, admitted that top domestic designers can charge about 3,000 yuan per square meter for home improvement design. In Harbin, a well-known designer usually charges 600 to 700 yuan per square meter, and an ordinary designer with a certain well-known large decoration company charges 300 to 400 yuan per square meter. “The income of designers mainly comes from design fees. Usually, the monthly income of employees for more than three years is more than 5,000 yuan. The income of professional designers is relatively considerable, ranging from hundreds of thousands of annual income.”
Can the designer not listen to the owner’s opinion?
“Qualified designers will ask ‘what are your needs?'”
There is such a plot in the play: a young couple asked “Chen Xi” to design a house, and they had many ideas about the design of the new house, but “Chen Xi” said impatiently: “You can have your own ideas, but I can also If you don’t accept it, if you know everything, why would you hire a designer?” Such a plot is “really ridiculous” in the eyes of professional designers.
Designer Xiaowei said that design is the soul of decoration. If a designer does not ask the customer’s family population, work and rest habits, daily preferences, and consumption outlook when they meet for the first time, it shows that the designer is not professional. When a designer communicates with a client, he will definitely ask: “What are your needs?”
Sun Hongwei said bluntly: “Design is also a service. Designers are not designing their own homes, so there is no reason to overly publicize their own personality.” In his view, designers are actually using personal experience and aesthetics as an aid to satisfy the owner’s needs. Use function. Furthermore, through our own professional knowledge, we should solve some structural problems in the building itself and meet the different needs of the owners.
How many designers have exquisite makeup and fashionable clothes?
“Real big-name designers may be sloppy because they often stay up late”
In the play, “Chen Xi” discovered that the construction team hired by the company modified her design drawings at will. It could have been made into a moving three-dimensional wall, but it became an isolation board after the change, just because the construction team did not want to delay the construction period. Regarding this plot, the two designers said that “the construction party would not dare to change the design without the consent of the owner”. Sun Hongwei said that professional independent designers have their own construction teams. The construction party respects the designers and will communicate with the designers if there are any problems in the specific implementation. . Designer Xiaowei also said that in the actual construction, the design plan will indeed deviate from the actual situation, and the designed things cannot be realized. The construction party will discuss with the owner, explain the specific reasons for the failure, and then discuss with the designer and the owner. Negotiate solutions.
Regarding “Chen Xi” in the play wearing fashionable makeup at work, two industry insiders said that there is no need to “take people by clothes” in this industry. Xiaowei said frankly that many designers who look good-looking are packaged, and their main business is sales, and some designers who look sloppy may be because they stayed up late for a few days to design for customers. Big names in the industry. However, Xiaowei objected to the plot of the female protagonist wearing high heels to the scene to supervise the work, “The construction site is now 360-degree monitoring without dead ends. When you go to the scene to check the situation, female designers should not wear skirts and high heels. This is a career. common sense.”
Use rubber wood to pretend to be imported oak, forgetting the “door and window area” when calculating the cost
“The biggest ‘pit’ in decoration is the accessories area”
The various “pits” and tricky plots revealed in “The Covenant of a New Home” made the audience hooked. For example, the project manager of a well-known home improvement company in the play “pretends” to forget to remove the area of doors and windows when calculating the area of the wall decoration for the owner, causing the quotation to be higher than the actual fee. In order to save money, rubber wood is used as imported oak, and the waterproof coating is defective. For such a plot, Sun Hongwei said that usually large companies do not make such low-level mistakes, because it will ruin their reputation.
Designer Xiaowei said that usually some decoration companies will use price concessions to attract consumers, but there are actually many “pits”. “For example, they will promise that the decoration building materials provided will not be more expensive than the market price of the same brand and the same model, and the owner will use the decoration quotation to compare the price in the market, and will find that the building materials of the same model cannot be found at all.” In addition, the small Wei revealed that the conversion of material measurement units is also the most commonly used and hidden method for some decoration companies to make profits. “Usually, the market is based on the price of a barrel of paint and the price of a sheet. The quotations presented by the decoration company to the owner are all quoted per square meter and per meter, and the owner has no idea what will happen. How much decoration materials are used. And some customers think that the industry has a lot of moisture and will haggle the price. In fact, in the decoration industry, you get what you pay for, and it is impossible for the decoration company to lose money to work. Therefore, when the decoration company finds that the profit point is low, they will If the paint, pipeline and other accessories agreed in the contract use a certain big brand product, and replace it with a sub-line brand under the big brand, the appearance is similar, but the price will be ten times different.”
How to reduce the pitfalls in the decoration, the two designers invariably mentioned taking the contract seriously. Sun Hongwei said that the formal design drawings must be marked in sufficient detail, and the unit price, brand, series, model, quantity, etc. of various things are clearly written. The less will be, “and you must ask clearly if you don’t understand, the more you understand, the less the other party dares to fool you, and the home improvement companies that can really continue in this industry also understand the most important truth of word of mouth.”
<!–enpproperty 6116882022-05-06 10:14:45:220吴海鸥 王晓晨