[Epoch Times September 15, 2021](Epoch Times reporter Xia Yu comprehensive report) On Tuesday (September 14), Apple held a new product launch conference at its corporate headquarters in Cupertino, California, and launched four iPhones 13. Equipped with a larger battery is the characteristic of this year’s iPhone; Apple has also launched an updated version of the iPad and Apple Watch 7 series and other products.
In the opening video, bands and singing and dancing performances that have never been seen before at the press conference appeared, with California scenery in the background. From the desert to the city, artists perform California-style repertoire.
Low-cost 2021 iPad
Apple CEO Cooke subsequently appeared. Cook said: “There is no other device comparable to the iPad, and it is more popular and indispensable than ever before.” He said that the iPad “can become anything you want.”
The senior director of iPad product design, Melody Kuna, introduced the 2021 new version of the iPad. The fully upgraded ninth-generation iPad is equipped with the A13 bionic chip, which has a performance increase of 20%. The new iPad runs 3 times faster than the best-selling Chromebook and 6 times faster than the best-selling Android tablet. And a better 12-megapixel front camera to achieve better video calls.
The updated version of the iPad has a wider lens, can capture more people in a scene, and can have an LTE wireless connection.
64GB storage space is priced at $329. The new version has more storage space, but the starting price is the same as before. Sales will start next week.
Apple also released a new iPad Mini with a smaller screen of 8.3 inches. It has been redesigned to use a new, flatter design language, just like the iPhone 12. It has a smaller frame, no fingerprint sensor on the front, and comes in a variety of colors, including purple.
The TouchID sensor is built into the top button and is used to turn the screen on and off. It uses a USB-C connector instead of Apple’s proprietary Lightning connector. It can support 5G wireless connection.
Apple Watch Series 7
Next, Ms. Lauren Braun, head of Apple Watch product, introduced the features of Apple’s new watch.
Apple has redesigned the new model of Apple Watch Series 7. The screen area of the new model has increased by 20% compared with last year’s model, which means that new dial options can be obtained. Compared with the previous generation Series 6, Series 7 can display 50% more text content. Supplemented by new text input methods, including a complete keyboard sliding experience.
From the comparison picture, the screen frame of Apple Watch Series 7 is only about 1.7mm. The overall shape has “softer and rounder” corners. Even in the always-on display mode, its brightness has increased by 70%. The redesigned UI has larger buttons.
Apple said it has redesigned the Apple Watch Series 7 software to display more information on the screen. It comes with several new dials, including one that tracks time zones around the world.
The battery life of the new watch is up to 18 hours, the charging speed is 30% faster, and it supports the USB-C fast charging cable.
Series 7 is defined as the most durable Apple Watch to date, with IPx6 dust and water resistance. There will be 5 colors to choose from, including blue and red. There are three choices of material: aluminum, stainless steel and titanium. All of these have different prices. Apple said that the previous Apple Watch strap can still be used with the new model.
Apple Watch Series 7 is priced at US$329 and will be available this fall. No specific release time has been announced.
The price of Apple Series 3 is lowered to US$199, and Apple Watch SE is also changed to US$279.
The highlight is the iPhone 13
The new iPhone is the highlight of this conference. Cook first announced: “Today we are very excited to introduce our next generation iPhone to you.”
Apple’s vice president of marketing, Kaiann Drance, then took the stage to introduce the iPhone 13.
The new iPhone 13 is basically the same design as last year, with the new camera module on the diagonal. The bangs narrowed by 20%. The iPhone 13 and 13 Mini are 6.1 and 5.4 inches in size, respectively, and support Dolby Vision, HDR10 and HLG.
Apple said that the iPhone 13 also has a larger battery and a brighter screen. The new iPhone has five color options.
The new iPhone is equipped with a newly designed chip from Apple, called A15 Bionic, which has six cores and a dedicated part for running artificial intelligence algorithms. The A15 mobile chipset uses a 5nm process technology and has 2 high-performance plus 4 energy-saving CPUs. Even compared with the industry’s leading competitors, A15 still has a 50% lead, and its image performance is also 30% ahead.
Both iPhone 13s are equipped with a sensor shift stabilization function and a new customized 12-megapixel ultra-wide-angle camera. The light collection of the new camera has increased by 50%.
iPhone 13 has an IP68 waterproof rating.
Man-machine interface designer Johnnie Manzari introduced some unique designs of the new iPhone. The new “movie mode” for video shooting allows rack focus. Whether it is photo shooting or video recording, Apple has undoubtedly surpassed its competitors.
The new iPhone will support 5G support for more frequency bands under the premise of a wider range and faster speed. Through cooperation with operators around the world, iPhone 13 can further improve call quality, performance, signal coverage, and battery life.
Apple said that the battery life of the iPhone 13 has also been improved. The iPhone 13 Mini lasts 90 minutes longer than the iPhone 12, and the iPhone 13 lasts 2.5 hours longer than the iPhone 12.
The iPhone 13 Mini starts at $699 and the iPhone 13 starts at $799. The entry model is equipped with 128GB storage, and a 512GB option is added.
High-end iPhone 13 Pro and Pro Max
Apple also released two high-end iPhones: iPhone 13 Pro and iPhone 13 Pro Max, equipped with larger batteries.
In recent years, Apple’s high-end iPhone has been awarded the title of “Professional”, with a starting price of US$999.
The biggest difference between the basic iPhone model and its Pro model is that the high-end iPhone has three rear cameras. This year’s new model also launched the “Sierra Blue” version.
The iPhone 13 Pro’s display is called “ProMotion” by Apple, and its refresh rate is twice that of the previous iPhone, which means scrolling on the iPhone should look smoother.
The series provides four colors of black, gold, silver and blue. The screen notch has been narrowed by 20%, and the internal structure has been completely redesigned to accommodate a larger battery.
Apple said that the Pro model has a built-in A15 Bionic chipset, and the graphics part has been upgraded to 5GPU.
Apple’s marketing director Greg Jozwiak said that this year’s models are still made of stainless steel.
In terms of taking pictures, the iPhone 13 Pro series product line has also introduced the most powerful improvement to date. The new 77mm telephoto supports 3x optical zoom. In low-light conditions, ultra-wide shooting performance has been improved by 92%. The performance of the new wide-angle camera has been improved by 2.2 times in low light. In the case of fully mobilizing the three lenses, the iPhone 13 Pro can provide a total of 6X zoom experience. All cameras, including telephoto cameras, are equipped with night mode.
In terms of battery life, the iPhone 13 Pro is 1.5 hours longer than the previous generation, and the iPhone 13 Pro Max is 2.5 hours longer.
The starting price of the iPhone 13 Pro/iPhone 13 Pro Max is US$999/1099. Pre-orders will be opened this Friday (September 17), and shipments will start on September 24. There is still no charging head and wired headset in the box.
To watch the video of the new product launch, please click here.
Editor in charge: Li Huanyu#
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