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How many millions has Lush lost, the happy company without social media

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British cosmetics company Lush, founded in 1995 by entrepreneur Mark Constantine and his wife Mo, has decided to ditch its official social media accounts on Facebook, Instagram, TikTok and Snapchat. A choice made on November 26, Black Friday, which cost several million dollars but was taken in serenity.

curated by Eleonora Giovinazzo

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