In the last quarter of 2021 the market for smartphone And? dropped by 6.8% compared to the same period last year. According to Gartner analysts, the main cause is? the scarcity? chip, how long will it last? at least until the goal? of 2022. In any case, we would hardly have seen revolutionary phones: the technology does not evolve fast enough to allow radical innovations every year, so? today, on average, smartphones are changed every 24.7 months (in Italy every 26.2 months). And sales were down already? since before the pandemic.
The ranking of manufacturers changes, but not by much: Samsung and? first, Apple returns second after overtaking Xiaomi in the second quarter, Vivo and? in fourth place, Oppo in fifth, while Huawei falls, while continuing to produce valid devices. The supremacy of Apple and? unassailable in revenues: 37% of the total. Is it due to high-end devices, such as the iPhone, again declined in four devices that differ in price and mode? of use. Was the design revamped last year when Apple also introduced connectivity? 5G, and those who have an iPhone 12 have no particular reasons to change it. Of course, images and videos still improve, and the photographic sector of the iPhone 13 guarantees the best result with minimum effort. But is there between big names in photography and smartphone manufacturers in 2021? a new judicious pairing, the one between OnePlus and Hasselblad, which is added to Zeiss and Vivo or Leica and Huawei. Others do it alone, with excellent results, so much so that the quality? of photos and videos in current smartphones and? average good, and even among low-end devices several offer three or four lenses. Google well yes and? converted, with the Pixel 6 Pro, but what? we will see in Italy only next year.
Few news? well in the smartwatch: the Apple Watch Series 7 has a screen of 1 mm more? large of Series 6, while Samsung abandons Tizen and switches to Google’s operating system. For smartphones, the North Korean company insists on folding and launches Galaxy Z Fold 3 and Z Flip 3: no more? experiments, but finally two mature products, with the second able to compete for performance and reliability? with traditional smartphones of the same price. They are obviously compatible with 5G, and yet what’s new? of this year and? which are also cheap smartphones, even on sale under 200 euros with Black Friday. Now all that remains is to wait for the networks to grow.
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