Una Brands team, led by founder of foodpanda, vows to build world’s leading consumer goods group
In the past ten years, Taiwan’s local e-commerce brands have contended with one hundred schools of thought. The fermentation of the home economy and the catalysis of the epidemic have accelerated the development cycle of the brand. Behind the accelerated growth pace, most sellers are also facing more hidden worries and challenges, including unstable factors such as out-of-stock, disconnected transportation chains, poor advertising delivery efficiency, and insufficient expansion capital.
Focusing on e-commerce brand investment/acquisition + all-round operation optimization + global channel expansion, Una Brands, a Singapore-based e-commerce group established in 2020, provides new development opportunities for Taiwanese sellers, hoping to bring Taiwan’s good brands to the international stage. “We understand that e-commerce platforms in the Asia-Pacific region are more fragmented, and each seller often has to find a way out for the brand with limited resources. In particular, the diversity of languages, platforms and cultures also makes Taiwanese e-commerce brands try to expand overseas markets. , encounter more challenges.” said Kiren Tanna, founder of foodpanda and a serial entrepreneur who built Una Brands in recent years. “However, the Asia-Pacific region also contains a large number of brands that are growing faster than the West and have more potential for global competition. Taiwan is one of the important brand bases that we have a strong interest in.”
Under the support of Una Brands, brands will be able to obtain more capital, more complete resources, and more professional expert teams to enter the e-commerce battlefield. “We hope that through Una Brands’ expert team in the e-commerce value chain and international strategic partners, through the concept of economies of scale, we can improve the operational efficiency of e-commerce brands under the group.” Former Lazada New Retail Director, now Una Brands Operations Tobias Heusch, Vice President, shared with us.
The investment mechanism of Una Brands just hits the pain point of most small and medium-sized brands and e-commerce sellers in Taiwan: on the one hand, after the completion of the transaction, Una Brands will use abundant capital, a professional operation team and improve the efficiency of each link. to support brand expansion; on the other hand, the highly efficient brand evaluation and investment process allows brand operators to obtain funds more quickly to carry out other investments, second ventures, and even start a long-term business that they did not have during the entrepreneurial period. holiday. If operators want to continue to participate and share the dividends of brand value growth with Una Brands, Una Brands also provides a flexible transaction structure, such as a profit-sharing cooperation mechanism, so that brand sellers can cooperate with Una Brands with confidence. Reference source:
In just one year since its establishment, Una Brands has completed a $40 million seed round led by 500 Startups, Kingsway Capital and 468 Capital, and a $15 million A round led by White Star Capital and Alpha JWC. financing. Reference source:
According to founder Kiren’s interview in the new issue of Analyse Asia, he mentioned that Una Brands is about to announce a new round of financing in the short term. Such a large scale of financing provides a strong foundation for Una Brands’ acquisition, making Una Brands equally comfortable when conducting large-scale brand transactions. By the time of writing, Una Brands has established operations in 8 markets around the world, including Taiwan, serving its major e-commerce brands with a multinational team of more than 150 people. At the same time, Una Brands has acquired more than 20 brands spanning mother and baby, home furnishing, sports health, beauty care and other brands. Among them, the brands that entered Una Brands earlier have created outstanding performance in which both annual revenue and net profit have grown by more than 50% in a very short period of time.
“Ultimately, with the mission of reshaping the future of e-commerce, we hope to focus on acquiring and expanding excellent cross-border e-commerce brands and building them into globally-renowned and enduring international brands! Welcome excellent brand sellers in Taiwan, Get in touch with us on the official website!” said Kushal Patel, Vice President of Investments at Una Brands with years of experience in investment banking M&A.
The emergence of such an emerging but reasonable business model undoubtedly opens up the possibility for Taiwanese brand sellers to bring their brands to the world stage. We look forward to a new role like Una Brands, which will inject new vitality into Taiwan’s e-commerce ecosystem. Let Taiwan not only be famous for its foundry and R&D technology, but also become the birthplace of consumer brands that can be famous internationally.
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The content of this article is provided by “Una Brands”, and has been edited and edited by Key Review Network Media Group.