Maybe officially it is no longer a startup, but if it were it would be a unicorn, why its value exceeds one billion dollars. And it far exceeds it, because with the latest round of investments of 110 million dollars, it has reached 1.3 billion.
We are talking about Linktree, the Australian company created in 2016 in Melbourne by Alex ed Anthony Zaccaria e Nick Humphreys and which, as the name implies, allows you to create a kind of link tree to be used on social networks (but not only).
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What is Linktree for
The idea came to the three founders precisely from the fact that very often social they do not allow or otherwise hinder the insertion of external links to them (this is the case of Instagram, or even of TikTok), except for only one to be added to the bio. Which to refer to in individual posts with the now well-known phrase “link in bio”. And yet, that link can be one and only one: how do you do it if you are a creator who has content scattered in several different places on the Net? How do you do it if you are a company that has a website, an ecommerce platform, several social media accounts? Or a singer with a personal website, an upcoming album, a TV series and a talkshow? A link tree is created.
Linktree allows just that: from the home page (this) you register and then you can create a personal page that contains all the links connected to us, with simple and direct graphics that allow potential customers, followers, fans and readers to have everything you need to reach us at your fingertips.
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Who Uses Linktree and How You Can Use It
The link to that page, short and easy to remember, will thus be the only one that will have to be shared externally, in the bio on social media, in the signature of the emails, also printed on the business cards paper: by connecting, people will know about us everything there is to know.
A decidedly simple idea, but one that was definitely liked: at the moment, Linktree has over 24 million subscribers and adds about 40 thousand a day and in a year has seen the number of users double (in March 2021 there were about 12 million).
Many are famous, if not very famous: they use Linktree singer selena gomez (this is his tree)the Major League di baseball in the United States and many, many more or less large influencers. Mashed potato the official TikTok account uses Linktree to send people back up TikTok. If this is not an indication of success, what else could it be?