Twitch is a live streaming site that went online in 2011 and bought by Amazon in 2014 for $ 970 million. Today it is estimated to be used by over 100 million people every month and by 30 million a day, while in Italy it is used by one niche of 4 million people.
At first glance it might give the impression of being identical to YouTube, but here the videos are mainly broadcast live (how to do?) and the public is unbalanced on the youngest.
Twitch reminiscent of the arcades of the 80s, where we found ourselves observing, amazed, the adventures of the best players. The protagonists are above all gamers, but new generations of influencers are growing who deal with the most disparate topics, from health to music.
The interview
Pow3r, the king of Italian streamers: “In video games the desire to innovate has been lost”
by Gianmaria Tammaro
In the ranking of Italian twitchers with the highest number of followers young creators emerge that you may not have noticed on other social media. Unlike what happens on other platforms, they are all male here.
10. Reclin. To open the ranking, in tenth position with 565 thousand followers, we find Vincenzo Guastafierro: born in 2000, he became famous for the skill on the video game that has been on everyone’s lips for years, Fortnite.
9. Xiuder_. In ninth position, with 642 thousand followers, a gaming veteran who has opened a channel dedicated entirely to Fortnite here.
8. JustGaBBo. Gabriele Gaiba is in eighth position with 656 thousand followers. The reference title of his channel is the famous strategy and action game Rainbow Six.
7. Tumblurr. Behind this nickname, in seventh position with 690 thousand followers, is Gianmarco Tocco, a Roman streamer who has become famous for games in Call of Duty, Fifa and numerous other video games.
6. MatteoHS. In sixth position with 742 thousand followers is Matteo Macchiati: on the channel he hosts marathons of hours and hours on video games.
5. Homyatol. In fifth position, with 750 thousand followers, Andrea Hakimi’s channel: brings games of any kind, alternating them with moments of just chatting, that is, live chatting only with followers.
4. TheRealMarzaa. Born in 1996, in fourth position with 835 thousand followers, Francesco Marzano is placed: on his channel it is possible to find gameplay dedicated to Call of Duty, Fifa, Gta 5 and Minecraft.
3. ZanoXVII. In third position, with 1.2 million followers, is Cristiano Spadaccini, one of the most important Italian streamers: he shares videos on Fifa 2021 and Among Us.
2. ilMasseo. In second position, with 1.3 million followers, a gamer who carries with him various criticisms due to the often vulgar language (which has cost him several times the temporary ban from the platform).
1. POW3Rtv. In the first position, with 1.6 million followers, stands the Giorgio Calandrelli channel (here the Italian Tech interview): for some time he has been the most followed gamer in Italy who also boasts numerous collaborations with well-known brands.
* Vincenzo Cosenza he is marketing expert and CMO of Buzzoole. About the intersection between marketing and technology he writes on his blog vincos.it
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