“Behind Zaira is a group of people, including an experienced TV series writer. She will represent Generation Z, speak multiple languages and live in different virtual worlds. Her aspiration is to become a guide in the metaverse as she is. been Virgil for Dante in the Divine Comedy “. With these words Gianluca Perrelli, CEO of Buzzoole, the ‘martech’ company specializing in technologies and services for Influencer Marketing, defined the new digital influencer.
Zaira took her first steps in the metaverse of Nemesis and as stated by Perrelli “she already has an Instagram profile that has 98 thousand followers”.
“It is followed by all real people” says Yari Brugnoni, Co-founder of Not Just Analytics, one of the most used tools in Italy to analyze Instagram profiles: “in the past the same profile dealt with cinema topics – explains Brugnoni -. The bet now is whether he will be able to keep the same number and target of followers “.
Currently on her profile Zaira has only posted some contents, but as stated by the creator Perrelli “one day she will express herself with her own voice and not only through written content. But being fluid she will have both a male and female voice”.
By Edoardo Bianchi