The third Shenzhen Futian Coffee Lifestyle Consumption Festival attracted citizens to visit and experience the event. Futian District in Shenzhen has consistently led in retail sales of consumer goods for the past 19 years. To further boost consumption in the central urban area, Futian District recently released the “Thirteen Consumption Guidelines”, which aim to stimulate market vitality and promote the establishment of the Futian-Hong Kong-Shenzhen brand.
The “Thirteen Consumption Guidelines” target three major directions: new consumption potential, improved consumption, and traditional consumption upgrading. In order to stimulate new consumption potential, Futian District is providing support for digital consumption, beauty consumption, low-altitude consumption, outdoor consumption, green consumption, and the pet industry.
The guidelines also mention facilitating consumption in Shenzhen and Hong Kong, with plans to launch a Futian consumption map, create customized travel routes for tourists in the Greater Bay Area, and optimize transportation options for visitors. There are also plans to establish a Futian Hong Kong and Shenzhen Brand Center to help retail and catering brands expand into Hong Kong, Macao, and overseas markets.
In addition, Futian District is focusing on improving and upgrading traditional consumption by building a coffee industrial park and supporting the development of coffee chain brands. They aim to enhance the modern tea consumption experience and provide support for brand tea and coffee shops.
By collaborating with Hong Kong, Futian District hopes to promote their retail catering brands overseas, leveraging Hong Kong’s international financial center and trade hub capabilities. There are plans to help retail brands set up branches in Hong Kong to attract international tourists and build brand reputation abroad.
Overall, the “Thirteen Consumption Guidelines” aim to boost consumption, promote brand expansion, and enhance the overall retail and catering industry in Futian District. With these initiatives, Futian District is set to continue leading in consumer goods sales and driving market growth in the region.