Camila Cabello, the talented singer nominated in the recent edition of the awards Grammy in the category of Best Duo Performance Grupo Pop for its song “Bam Bam”, is set to release its next album titled “C, XOXO”.
In an exciting twist, Camila has also become a brand ambassador for Bacardi globally, marking their first foray into the world of spirits.
The campaign, which celebrates Bacardi’s central motto, “Follow Your Rhythm”, seeks to highlight the connection between music and the spirit of the community, values shared by both Camila and the brand.
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This partnership represents an opportunity for Camila to share her art and her passion for music in a new and exciting context.
Camila expressed her excitement about collaborating with Bacardi, an iconic brand with deep roots in the Caribbean. For her, Bacardi represents joy, community and authenticity, elements that will resonate in your collaboration with the brand.