Original title: 100 merchants in the capital monitored during the Mid-Autumn Festival holiday accounted for more than 2.6 billion yuan, an increase of 9.2% year-on-year
Chinanews.com, Beijing, September 21 (Reporter Du Yan) During the 2021 Mid-Autumn Festival holiday, hundreds of enterprises in department stores, supermarkets, specialty stores, restaurants and e-commerce companies monitored by the Beijing Municipal Bureau of Commerce achieved sales of 2.66 billion yuan. A year-on-year (Lunar calendar day, the same below) an increase of 9.2%, an increase of 6.3% from 2019. The passenger flow of 52 key business districts in Beijing was 13.714 million, which was basically the same as the previous year.
Tourists take a group photo with “Fairy Godmother” and “Prince Charming” in Beijing Universal Resort on September 21.Photo by China News Agency reporter Jia Tianyong
Today, the Beijing Municipal Bureau of Commerce stated that during the Mid-Autumn Festival, commercial departments at all levels in Beijing and commercial service companies strictly implemented the normalization requirements for epidemic prevention and control. The supply of daily necessities such as grains, oils, vegetables, fruits, and pork is sufficient, and the prices are stable; moon cakes, tea, seafood, etc. Seasonal commodities are booming. All commercial enterprises closely follow the theme of “Culture +”. While promoting traditional Chinese culture, they carry out special promotion activities with a full-scene layout and a full-format linkage. The festival atmosphere of the consumer market is strong. The opening of Universal Studios Beijing coincides with the Mid-Autumn Festival, and the popularity continues to rise, creating a new landmark for holiday consumption.
Trendy play connects a better life, and more blooms in the consumption season
Beijing’s consumption season has set off another climax, unleashing the potential of the holiday economy. Heavyweight domestic and international fashion brands are helping the International Fashion Festival “Tide Release”, with more than 30 new product releases, more than 10 fashion forums, and intangible cultural heritage exhibitions gathered in Beijing. For example, the “Parent-Child Bazaar” event at Wanda Plaza in the Parent-child Day, launched the opening ceremony experience, lantern DIY, moon cake peach cake making and other traditional Mid-Autumn Festival cultural sharing. During the event, passenger flow and sales increased by 35.2% and 29.8% respectively.
During the Mid-Autumn Festival holiday, regional special activities were launched to create a diversified consumption scene. Dongcheng District’s real-life exploration games and art exhibitions continue to promote the brand of “Burning East City” consumption season; Chaoyang District China World Trade Center “market + interactive workshop + performance” to create “Tide Unbounded” exhibition; Haidian District “Yantong Haidian” flashing Special promotions such as SHOW and talk show to celebrate the festive season, Zhongguancun International Food Festival and Qiyexiangshan Beer Festival attract tourists; “Fengtai Shopping Carnival” integrates tourism, food, and home improvement resources in the area to stimulate new consumption vitality; Mentougou Jingxi Consumption Festival “treasure hunt” , Shop exploring, pop-ups,” bright spots continue. Passenger traffic in Financial Street, Qianmen, Sun Palace, and Dongzhimen business districts all exceeded 30% year-on-year.
At the same time, commercial enterprises in Beijing have innovated marketing to increase the Mid-Autumn Festival consumption atmosphere. Wangfujing Department Store, Scitech Outlet, Huaxiang Outlet, Chaoyang Joy City, etc. launched anniversary celebration activities; Badaling Outlet free appointment to take family portraits, Cuiwei Group Guochao IP Exhibition, Yansha Outlet special live broadcast, and supermarket releases The Mid-Autumn Festival “making moon cakes” activity creates a colorful consumer experience; Caibai teamed up with the Forbidden City, the Summer Palace and the Temple of Heaven to launch special cultural and creative products. The sales of Wangfujing Department Store, Scitech Outlet and Shuang’an Shopping Mall have more than doubled year-on-year, and the three gold sales companies have increased by 1.8 times year-on-year.
Reunion in Mid-Autumn Festival, sales of traditional seasonal products are hot
Guochao Cultural and Creative Mooncakes, Parent-child Handmade Mooncakes, and “Small Head” Mooncakes followed one after another, demonstrating the atmosphere of reunion. The time-honored brand has launched a moon cake gift box that integrates Beijing culture to convey traditional culture and good wishes to customers. Quanjude’s Mengbao Duck cultural and creative package, and the joint book of Daoxiang Village show the charm of festival culture; Wu Yutai uses tea into cakes, and the tea moon cake gift box is matched with the national trend design to “have material and beauty.” . Hollyland and NASA created a joint space-themed moon cake gift box, and Hey Tea and the specialty coffee brand Seesaw launched the “Steal a Moon for You” Mid-Autumn Festival gift box, bringing consumers a creative experience of taste innovation and cross-border integration.
The “Moonlight dishes” and “Mid-autumn banquet” gathered by time-honored restaurants in Beijing are very popular. The barbecue season “Hold the Moon in the Bosom”, the “Jade Rabbit Celebration of Reunion”, Hongbinlou “Flower Moon”, a variety of “Mid-Autumn Limited” dishes fusion food and culture, implying a happy reunion. Seasonal signature dishes such as the egg yolk baked crab from Liuquanju, Quyuan Restaurant’s Chopped Pepper Fish Head, and Ma Kai Restaurant’s Chopped Pepper Fish Head King are all popular, enriching the festive table. Meizhou Dongpo, Hongbinlou, and Donglaishun increased by 32.9%, 31.3%, and 26% year-on-year, respectively; third-party platform transactions increased by 40.4% year-on-year, 29.5% year-on-year, and 29.5% year-on-year growth. Among them, food delivery transactions increased by 30.7% year-on-year. An increase of 74% in 2019.
New landmarks are bursting with popularity, and the new “night” state leads the fashion trend
Universal Studios detonated the IP economy. Beijing Universal Studios, a key project for the construction of an international consumer center city, brought the “Beijing Circle” to the top of the list of short videos and information platforms. It topped the list of the most popular scenic spots in the country during the Mid-Autumn Festival. Tickets were sold out in one minute on the first day of the park opening on September 20. Among them, nearly 60% of tourists from other provinces and cities bought tickets. Beijing International Film Festival “Beijing Screening” more than 100 excellent works to give back to the public, as of noon on the 21st, the box office exceeded 26 million.
The 11 parks and garden museums affiliated to Beijing have carried out 35 amusement activities, and the city’s museums have launched nearly a hundred cultural activities, enriching the wonderful cultural and entertainment experience. According to UnionPay big data, the amount of travel ticket sales increased by 7% year-on-year, and the amount of travel ticket sales, accommodation, culture and entertainment, and residents’ service consumption increased by 41.4%, 19.8%, 18% and 15% respectively compared with 2019.
The new “night” state of fashion opens colorful special activities. The Mid-Autumn Festival enjoys the moon, and the consumption of “Night Capital” is at the right time. The “Night Waves LIVE SHOW” in Daxing District launched a series of music performances and issued online and offline consumer vouchers; Huaxi LIVE·Wukesong invited the month to travel to the garden to create an immersive theme event, the first Beijing Cultural and Creative Market to land in Langyuan in 2021 Park, Red Star Macalline “920 Super Music Festival” helps Beijing sleepless nights, and the Mid-Autumn Festival Market in the World Flower Grand View Garden has a night tour. According to UnionPay big data, the amount of night service consumption increased by 26.1% compared with 2019. (over)
.