Shandong Cultural and Tourism Marketing Draws Attention from Around China
In a bid to attract tourists from across the country, the city of “Erbin” in Northeast China has launched a marketing campaign that has rippled from north to south. This has prompted other provinces, including Shandong, to also step up their efforts to capture the attention of travelers. Shandong, in particular, has set a new standard for marketing with its creative and engaging approach.
A video titled “All from the East, Born from the Same Roots” created and released by the Shandong Culture and Tourism Department has quickly gone viral, amassing nearly 40 million views within 24 hours of its release. The catchy song has struck a chord with netizens nationwide and has been widely shared and reproduced by the media. This has effectively put Shandong in the spotlight and sparked interest from potential tourists.
In addition to the viral video, Shandong has also showcased its unique and high-quality products, such as “Russian Purple Candy” and domestic foie gras, leaving locals and tourists from other provinces in awe of the province’s diverse offerings.
Shandong Provincial Department of Culture and Tourism is gearing up for the 2024 “Hospitable Shandong New Year Party” with a slew of activities aimed at providing a memorable cultural and tourism experience for visitors during the Spring Festival.
Not to be outdone, numerous cities within Shandong have also joined the effort to attract tourists. 16 prefecture-level cultural tourism companies have extended warm invitations to visitors from the Northeast and the rest of the country, using endearing and playful words to lure travelers to their cities.
The mutual efforts have also led to an exchange of tourists between Shandong and other provinces. “Little Wogan” children from Guangxi recently visited Jinan and Qufu in Shandong, and in return, “green onions” from Yantai have traveled to Harbin for a cultural exchange. This two-way flow of tourists has created a unique opportunity for cultural and market exchange between the provinces.
Overall, Shandong’s successful marketing initiatives and its ability to draw tourists from across the country has set a new standard for cultural and tourism marketing in China. The province’s creative and engaging approach has led to a surge in interest and visitors, marking an exciting chapter for Shandong’s cultural and tourism industry.