Del Piero and Vieri are ambassadors to the USA on Wall Street

Serie A, plan to increase turnover

the background

new york

Focus on the American public to inaugurate a new historical phase of Italian football. In summary, this is the mission of “Calcio is back”, the Serie A initiative in the United States, presented in New York by the CEO Luigi De Siervo. “It is a project that started two years ago and in which we strongly believe, those who preceded us focused only on Italy, now we have to make up for lost time”.

The Serie A brand was launched yesterday first on Wall Street, in the presence of two of the Lega’s ambassadors, Christian Vieri and Alessandro Del Piero, and then at the gala dinner at the Metropolitan Museum of Art. they sell the rights. We must aim to reach a turnover of at least 100 million euros per year in America ”, said De Siervo accompanied by the marketing manager Michele Ciccarese and by the American contact person Charlie Stillitano who will take on the role of executive director. From the 2021-22 season, CBS is the broadcaster that broadcasts Serie A in the US, thanks to an agreement worth 75 million a year: the mission is to focus on the American network to collect more generous deals.

As far as the audience is concerned, the goal is to “double it”, while on the investment front of “Calcio is back”, the CEO explained that “it starts at one million euros and will reach three million, then it can be strengthened whether there will be regional partners and through platforms with many languages ​​to promote football internationally. Also because – he added – we managed to obtain an amendment to the Melandri law (negotiated and decided), which should pass in the coming weeks so that foreign rights are not limited to three years in order to facilitate longer-term agreements and therefore start more investments. profitable “. The news comes on the day in which the Lega notified the use of the FIGC for having introduced the corporate liquidity index as a requirement for admission to the championship. On the exclusion of Italy from the next world championships, Vieri instead ruled. “Today no quotas of any kind are admissible, clubs should go around the world and scout – said Bobo -, look for talents and champions and ensure that they receive citizenship, as do other leagues”. –