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New providers of app stores want to stimulate competition. Purchases within apps could soon become cheaper as a result.
Will apps be cheaper soon? iPhones at an Apple store in Los Angeles. Recording from September 2022.
Jae C. Hong / AP
A startup wants to launch an alternative to Apple’s App Store in Europe. The American-Ukrainian company Macpaw has announced a platform for the coming year that will allow users of iPhones and iPads to install applications without requiring approval from Apple.