Sweden claims the names of Ikea furniture: “The furniture giant recognizes that they are localities”

BERLIN – It is not a legal confrontation, indeed it could even end up becoming a convenient advertising at no cost to IKEA. And together for Swedish tourism, Covid permitting. However, the question is open: the Swedish authorities are demanding from the global furniture giant to make public to its customers and to the world the fact that many of its products for the home (CNN lists about twenty, giving the news) are actually called as localities of the kingdom, often beautiful tourist locations or natural oases or protected areas.