According to a Reuters report on the 25th, according to preliminary data released by Comcast’s NBC Universal Group on Saturday, 16.7 million U.S. TV viewers watched NBC’s broadcast of the Tokyo Olympics opening ceremony, which is the smallest number of viewers in the United States in the past 33 years. The opening ceremony of the Olympic Games.
Statistics show that compared with the 26.5 million people who watched the opening ceremony of the Rio de Janeiro Olympics in 2016, the number of American TV viewers at the Tokyo Olympics opening ceremony decreased by 37%. Compared with the 40.7 million people who watched the London Olympics opening ceremony in 2012, the Tokyo Olympics The number of Americans at the opening ceremony decreased by 59%.
This is also the lowest number of spectators since the opening ceremony of the Seoul (Seoul) Olympic Games in 1988 attracted 22.7 million Americans.
Reuters pointed out that due to the impact of the new crown epidemic, under strict social distancing regulations, only less than 1,000 people held a reduced-scale opening ceremony at the New National Stadium in Tokyo, Japan that day. In addition, due to strong opposition from the Japanese people to the Tokyo Olympics, former Japanese Prime Minister Shinzo Abe and the main sponsors were absent from the ceremony. At the opening ceremony, not all athletes participated in the admission ceremony, because according to regulations, many athletes can only arrive in Tokyo before the game and leave soon after the game to limit social contacts.
In addition, Tokyo time is 13 hours earlier than Eastern Time. At 6:55 am Eastern Time on Friday, NBC will broadcast the opening ceremony for the first time. NBC’s prime time rebroadcast starts at 7:30 p.m. Eastern Time.
According to Reuters analysis, the decline in TV ratings this time is part of the overall trend of live TV programs. Compared with the opening ceremony of the 2018 Pyeongchang Winter Olympics, the streaming audience of the Tokyo Olympics has increased by 76% and by 72% compared with the opening ceremony of Rio de Janeiro in 2016. This reflects the changes in people’s viewing habits.
According to data from the ratings measurement company Nielsen, the Super Bowl broadcast on CBS in February this year attracted an average of about 92 million viewers, the lowest level since 2006. In April this year, the Oscars was broadcast live on the American Broadcasting Corporation (ABC) under the Disney Company (DIS.N), with an average audience rating of 10.4 million, a record low. The number of viewers at the recent Emmy Awards and Grammy Awards has also hit new lows.
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