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That’s why Thomas Schäfer, head of the VW brand, now wants to save billions. In a recent email to employees, he wrote: “We see that our brand is not yet economically sound enough.” That’s what you would call an understatement. Actually, he should have written: “Others offer similarly good cars for half the price. I don’t have to explain to you that this can’t go well for much longer. At some point the train will have left, and then austerity programs will no longer help.”