Gold consumption welcomes the “golden season”! Consumers are enthusiastic about buying gold, and dragon element products are sold out
With the Spring Festival approaching, gold consumption has entered the peak season, and the demand for gold products has significantly increased. According to a report from CCTV Finance “Economic Information Broadcast,” many gold stores in Beijing, Shandong, and other places have seen a surge in customer traffic, with young consumers showing a particular interest in Year of the Dragon gold jewelry.
The Year of the Dragon has brought a new wave of excitement to the gold market. In a gold product sales store in Xicheng District, Beijing, customers were seen flocking to the store, showing a strong interest in buying gold. Traditional and elegant gold products with dragon elements are particularly popular, and creative gold jewelry with dragon elements have also gained favor among young consumers.
Furthermore, in a gold jewelry store in Qingdao, Shandong Province, the Year of the Dragon gold products have completely sold out, illustrating the high demand for these specific items.
One consumer in Qingdao City, Shandong Province, expressed, “I just saw a ring from the Year of the Dragon. It looks very special. Because the sales are so hot, the products for the Year of the Dragon have been sold out today.”
Wang Jing, a manager of a gold store in Qingdao City, Shandong Province, reported, “This year’s Year of the Dragon investment gold bars sold more, and with about a month left before the Chinese New Year, they were basically sold out.”
In addition to the booming sales in offline gold stores, online sales platforms are also experiencing a surge in popularity. At the live broadcast of a gold sales company, the anchor was seen introducing gold products to viewers on the mobile phone screen. The company has also increased their online live broadcast business to meet the growing demand.
Wang He, a staff member of a gold jewelry company in Beijing, stated, “As the Spring Festival approaches, the number of visitors to the online live broadcast room is gradually increasing. Now there are not only live broadcasts by real anchors, but also live broadcasts by AI digital humans to meet the needs of consumers at different times.”
Overall, the “golden season” has brought a significant boost to gold consumption, with the Year of the Dragon adding a special allure to the market. As the Spring Festival approaches, the demand for gold products, especially those with dragon elements, continues to rise, signaling a prosperous start to the new year for the gold industry.