Turin will become the largest tennis court ever and “So much of everything”. This is the new brand that will dress the city for the Nitto Atp Finals. To make the new brand even more visible is the maxi logo, 12 meters by 4, which was unveiled in Piazza Castello: a large T with a double O to form the symbol of infinity in the colors of the city.
The logo is launched for the ATP Finals, but the idea is to bring Turin together under a single symbol, which is launching its candidacy for major events. Next to the logo, the Fan Village will be built in Piazza San Carlo with the pavilion of the institutions coordinated by Turismo Torino e Provincia, on behalf of the Chamber of Commerce, the City of Turin and the Piedmont Region alongside the sponsors. Here, every day, from 10 to 22, there will be guided tastings, talks and presentations with personalities and guests from the sectors of sport, design, culture, music, food and wine, for a total of about fifteen appointments at the day, all free.
.